Build A Brand and Create Good Marketing

Peter Shankman and Rand Fishkin are two of the most brilliant marketers I have ever had the pleasure of knowing!  In May of 2013 I invited them both to speak at a Digital Marketing event I was hosting in Miami, Florida.  The 9 minute clip of them on stage together provides timeless advice that was true in 2013 and is even more true today!  

In 2015 I hosted a small live event in Myrtle Beach, SC and invited a few key speakers in to share their insights and knowledge with our local community.  One of the biggest takeaways, for me personally, was this talk from Greg Harrelson on the 6 Phases of Mastery!

Consumers trust word-of-mouth advertising from friends and family more than advertised content directly from brands, making influencer marketing to be the hottest, most active influencer marketing strategy on the market.

Influencer marketing is more about building honest relationships between your brand, your ideal customer, who they are already visiting online and LESS about paid advertising and direct ads.

Influencer marketing is about the relationships you build, not the number of transactions you can make.

Almost 75% of users on social media are using hashtags. Hashtags are used to help categorize user-generated content, making it easier for people to discover new or related pieces of content.

When a user adds a hashtag to their post on social media, that post now has the ability to be searched and discovered by millions of other like-minded people all around the world.  

Hashtags have proven to increase SEO and visibility and is an essential component to building brand awareness across multiple platforms and to amplifying our content marketing campaigns.

How do you stand out on Instagram with over 700 million monthly active users?

Understanding how to correctly and strategically use hashtags on Instagram paired with a killer hashtag strategy is the answer.  Popular Instagram hashtags have proven to make content more discoverable on Instagram and has shown to be the most successful way to grow your following and increase brand awareness. 

There are almost 3 MILLION blog posts published every single day.  Every piece of content that is published is competing for attention with millions of other people throughout the world.

How do we ensure that our content gets seen by our most ideal, loyal audience(s)?

We have all heard the saying, "content is king", but what we haven't been told is what type of content we should be creating, how much time we should spend creating and most importantly, how much time we should spend PROMOTING it. 

In April of 2017 we became a Hubspot Certified Partner and began exploring the full power of using Hubspot for our clients.  During the last 10 months we have been named Rookie Agency Of The Year and become one of the fastest partners in history to reach their Platinum Partner Level.  Many of our clients were using Infusionsoft so it was a pretty big migration as we eliminated Infusionsoft and moved to Hubpsot. 

There have been numerous things we love but here's one of the coolest Hubspot Ninja Tricks we are doing!  

Do you want to turn strangers into customers and promoters of your business?

Traditional marketing and buying behaviors of customers has drastically changed over the years. Marketers have learned that interruptive outbound marketing strategies have become less effective, because of this marketers are now using a more effective inbound marketing strategy instead.

The inbound marketing method ATTRACTS BUYERS TO YOU by providing more intriguing and educational content that aligns with what buyers want and need to positively influence their decision-making process.