If you’re not on the Clubhouse bandwagon yet, it’s time to start.
One of the reasons I’ve had so much success (and helped other creators) is by hosting various Clubhouse parties. This is a new strategy I’ve been using that has paid off tremendously.
If you think about the best parties you’ve ever attended in real life, it’s probably not because there were the most people there. And it probably wasn’t because they went the longest or had the coolest location either.
Instead, the best parties are usually because of the energy of that room.
The cool thing is that Clubhouse is exactly the same thing. What separates a great room from a good room is the energy of the attendees.
And the secret to more energy is by hosting different types of parties. Whether you have a massive following or are just getting started on the platform, there are four main ways to use these parties.
4 Types Of Parties To Throw On Clubhouse
Start using these four unconventional strategies to grow your audience, make a bigger impact, and find massive success on Clubhouse.
1. The Pre-Party Strategy
The first strategy to try out is what I call the “Pre-party” strategy.
I’m sure you had these types of “pre-game” parties in college, but they work on Clubhouse too. Think of it like happy hour before going to a party, and you want to get the good vibes going ahead of time.
I’ve recently had a ton of success with them and tell everyone inside my coaching programs to start doing them asap.
The premise is simple, host a pre-party before another room on Clubhouse that you plan to attend. The biggest thing to remember is that you need to actually attend the next room yourself for this strategy to work.
The goal is to create buzz and energy for the upcoming room and then direct your people to them, thus bringing the energy with you. Your audience will appreciate it and the fellow creator will also appreciate the larger audience and energy.
So what do you gain by supporting the creator by hosting a pre-party?
There are a ton of benefits to hosting a pre-party, including:
Getting on someone's radar.
Bringing together a highly engaged audience.
Build a deep relationship with fellow creators and your audience.
This isn’t an algorithm hack either, it's about building real relationships and value.
And eventually, people will use this strategy for you too! This means a bigger network, more energy in your rooms, a larger following, and hopefully, more revenue too.
So let’s say your friend is running a room and you want to show your support, here’s how to make it happen…
Regardless of audience size, you can run a pre-party to show support for them. Even if you each only have 25 followers, you might get 10-15 people to join.
That is better than nothing, and fellow creators will appreciate every single person that you can bring. Don’t let your audience size hold you back from hosting pre-parties, you have to start somewhere!
The goal is to get the dialogue moving and energy flowing in 15-20 minutes before the main event. You can bring people up on stage and get everyone excited about the big show. Keep this party very informal and fun, so people are more likely to migrate to the main room.
Here’s a four-step process to make it happen:
Step 1 - Find Favorite Creator
To host a pre-party, find a room that you want to attend. It doesn’t matter if they have a bigger or smaller audience, just make sure that you plan to attend their upcoming event.
Then, plan on hosting a pre-party room 15-20 minutes before the main event. Look in the hallway and push people to other rooms that you want to attend. Or, if you’re a creator, you can always ask others to host pre-parties for you.
Step 2 - Message The Creator
As you get more familiar with running pre-parties, I suggest reaching out to the creator. Let them know that you’re hosting a pre-party specifically for their event.
🚀Related: How to Support a Content Creator
Step 3 - Invite Them To Your Room
Once you start running pre-parties regularly, I’m sure fellow creators will notice. When they reach out to thank you, ask them to join your room before directing your audience to their room.
Or, message them directly.
Let them know that you’re hosting a pre-party for your event (that you will shut down) and give them the opportunity to come on stage for a few minutes. Hearing from the main speaker will get your audience excited and much more likely to join them in their room.
This only takes a few minutes and can generate a ton of positive buzz for your audience. Have the creator tease what to expect in their room and remind them that you’re shifting over at a specific time.
Step 4 - Shut Down Your Room
The final step to hosting a successful pre-party is easy, but where some people go wrong. Once it’s time to direct people to the other room, make sure that you shut down your room.
Do not, I repeat, do not keep your room open. Doing so will lose a ton of credibility with your audience and the other creator!
2. The Side-Party Strategy
The pre-party gets more people to the room, but the side-party strategy is all about what happens inside a room. I like to think of it as a master moderator hack that is a win-win for me (or you as the creator) and the room I’m in.
For example, if I’m dominating a conversation in another room, a moderator will ask me to host my own room and invite others to join. Then, I’ll come back in 15-30 minutes when the conversation is over and direct everyone else too as well.
In the process, I’ll take some of their audience, have an engaging conversation, and more dialogue on a specific subject. But I always make sure that I go back to the original room and have integrity with fellow creators.
Usually, the host will even reintroduce me and I’ll share a 2-3 minute summary of our conversation. Then, the host will do the same so that the people I brought back are up to speed on the topic as well.
This strategy is a great room reset and usually brings more energy back to the main room. It also shows you’re respectful to the other person and don’t steal their thunder.
3. The Post Party Strategy
Don’t you hate it when a good party ends too soon?
With an in-person party, it’s pretty hard to get a ton of people to another venue. But with Clubhouse, it’s easy to keep the momentum going using my post party strategy.
The goal is simple; carry the conversation over into another room.
You can do this two ways:
Open a post party room following a great conversation with the audience from another room.
Host a party before another room and make the post party another room.
Here’s an example of the second option.
Let’s say I plan to attend an event that starts at 11 am PST.
From 11-11:30, I’ll host a pre-party and then bring my audience into the event 30 minutes late. I recommend working a deal with the host to bring your audience in at a certain time and then you get 15-20 minutes to speak when you do.
This strategy will allow them to build their own room’s energy and elevate it even more when you bring in your audience.
4. New Party Strategy
The final idea is called the new party strategy. This is different from the first three as you aren’t engaging with another room.
Instead, with a new party, it’s similar to another room that is going on.
For example, maybe you jumped in and didn’t enjoy the vibe or wanted to run your own room on a similar topic but didn’t want to take over the conversation.
This strategy allows you to get inspired by other people’s ideas and bring your own unique take on it for your audience.
The one thing I can’t stress enough with this strategy is to not hijack their title. While it can be similar, do not make it the exact same title.
The new party strategy works great because it allows you to share your opinion and not sit on stage for an hour or more waiting to speak. Remember, success is not sitting on someone else’s stage!
Also, as a general rule of thumb… if you’re on the stage and have a microphone, you should be participating. What participation looks like is different for each room, as each one has its own rules!
For example, one room is to simply listen for your name and then interact. Other rooms have different requirements.
Please, don’t stay on stage and not say anything.
If you’ve been there 15-20 minutes and are not speaking, go back to the audience. If you decide to go back, raise your hand and go back on stage (it will also notify your followers as well).
Personally, I think that we need more people to sit in the audience and listen respectfully.
Otherwise, people are sitting on stage, with notifications to their audience, and not getting to say anything. This isn’t helping your audience and likely not helping the host as well.
Remember, this is what Clubhouse is built for - to have conversations with one and other. It’s not to have a room with 8,000 people who listen to a few people on stage. It’s an audio-driven platform that is meant to bring people together and create epic conversations.
Start using these four strategies to make the biggest impact on Clubhouse and build a name for yourself:
Pre-party. These 15-30 minute events are a great way to get the conversation flowing and direct attendees to another room that you plan to attend.
Side Party. If the conversation isn’t going how you plan and you don’t want to dominate the stage, host your own room and then return to the original with your audience.
Post Party. Keep the conversation going afterward using one of the two ideas mentioned!
New Party. Get ideas from fellow creators to host similar topics (but with different titles).
Start using one (or all) of these Clubhouse strategies to build better relationships, connect with others, and grow a loyal following.
Which of these party ideas will you start testing out first?