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5 Ways To Use ChatGPT For Marketing

Posted by Gary Henderson on May 11, 2023 1:00:00 PM

It's hard to create content and market your business at the same time.

It gets mad overwhelming to come up with all of the ideas, write all of the emails, blog posts, and Twitter threads, create all of the social media content, do all of the podcast outreach, film the YouTube videos, show up LIVE online, train the team, and be responsible for making money all at the same time. 

That can quickly burn you out. 

But don't worry, I have a solution.

Have you heard of Chat GPT?

Chat GPT is a new AI (artificial intelligence) tool that can talk and write just like people do.

The internet has been going wild for this new artificial intelligence tool. 

Chat GPT is the latest and hottest artificial intelligence chatbot tool that many brands, small businesses, content creators, influencers, marketers, social media managers, and students are currently using to answer questions, increase productivity, simplify processes, think of new ideas, and write stories and messages.

What is chat gpt

ChatGPT has become so popular it's now one of the fastest-growing businesses in the world. In fact, Chat GPT reached one million users in just under 5 days!

To put that into perspective, it took Netflix 3.5 years to reach one million users, Airbnb 2.5 years to reach one million users, Twitter 2 years to reach one million, and Facebook 10 months to reach one million users.  

According to recent statistics, Chat GPT has over 100 million users and 1 billion visitors per month

chatgpt one million users in 5 days

Regardless of what you do--what type of business you own, what type of content you create online, or what type of products or services you have to offer, Chat GPT can more than likely do something for you. 

Especially if you can learn how to ask questions and prompt the chatbot correctly, you can get immediate help with almost anything you need. 

In this blog post, I'm going to simplify Chat GPT and how to use it, plus five ways you can immediately use Chat GPT to make your marketing easier.

Five ways to use Chat GPT for marketing and to make your marketing easier:

  1. Save time and automate tasks

  2. Personalize your marketing

  3. Generate ideas for content

  4. Improve your customer support

  5. Keep your brand voice consistent

What Is Chat GPT? What Is Chat GPT Used For?

ChatGPT is an advanced AI language model developed by OpenAI based on the GPT-4 architecture. It's designed to understand and generate human-like text in response to a given prompt.

ChatGPT can assist users in various tasks by simulating natural language conversations, making it a valuable tool in areas like marketing, content creation, and customer support.

For example, when I asked chatGPT how content creators and marketers can use chatGPT, this is the response it provided: 

how to use chatgpt for content creation

Do you think A.I. (artificial intelligence) will take over the world?

You can hear what Elon Musk has to say about the topic in this recent interview with Bill Maher on the Real Time with Bill Maher show on HBO.

5 Ways To Use Chat GPT For Marketing

1. Use ChatGPT To Save Time and Automate Tasks

Chat GPT is a powerful tool.

It can really change your life if you know how to use it to your advantage, especially when it comes to time management and productivity. 

For example, Chat GPT can help you complete most tasks easier and faster.

For example, depending on what area you need assistance with, the AI tool can help you do a number of time-consuming tasks like brainstorming and generating topics for projects and business strategies, writing and editing, translating languages, and even learning new skills. 

You can see in the image below a list of tasks that Chat GPT says it can save time with.

how to use chatgpt to save time and increase productivity

Regardless of what tasks you need to complete, Chat GPT can more than likely help speed up your process and help you get work done faster than ever. 

2. Use ChatGPT To Personalize Your Marketing

It's important to have your audience broken down into different audience segments.

You wouldn't talk to an experienced gymnast the same way you would talk to someone who has never done gymnastics and can't do a cartwheel. 

When you are doing marketing right, it's crucial to curate different messages that speak to different segments of your audience in the way people want to be spoken to or in a way they understand (or where they are in your marketing journey) when they want to hear it.

It's critical to the success of your marketing to talk to people differently depending on what stage they are in your sales cycle or in the buyers' journey. 

This is what I like to call the #R3MAT marketing method, the right message to the right audience at the right time with the right expectations. 


So here's where Chat GPT is so powerful.

You can take one email and have Chat GPT write different emails or create different variations of that one email that will speak to your audience wherever they are, depending on what stage they are in in the sales funnel. 

For example, you can ask chatGPT to take one email or a message and write individual emails/messages for a specific audience segment.  

For example, you can write one message and make it for the newbie, the one who is just starting out. 

Next, you can write a message for the person who has done the research and is now ready to take action and learn. 

Then, you can write a personalized message to someone whos more advanced, and so on. 

3. Use ChatGPT To Generate Ideas For Content

If you're wondering what you can do with chatGPT or how the new artificial intelligence tool can help you create content, you're in the right place. 

If you are a blogger or content creator, you know that consistently producing high-quality and engaging content is no easy feat.

It can sometimes take hours of research, brainstorming, and editing to create a single piece of content that resonates with your audience.

Here's how you can use ChatGPT to create content.

How to use Chat GPT for content creation:

  • Use ChatGPT to write blog post outlines

  • Use ChatGPT to find keyword ideas and research

  • Use chatGPT to compare and contrast problems, questions, research, answers, etc.

  • Have chatGPT analyze your sales calls and tell you why someone didn't buy or where you can improve

  • Brainstorm what type of content you should create for YouTube, Instagram, Twitter, 

  • ChatGPT can give you clickable titles for blogs, YouTube, or TikTok

  • ChatGPT can write entire scripts for videos or social media videos in your tone of voice

  •  Use ChatGPT to write descriptions for videos and social media posts

  • better optimize your social media posts and/or content for long-tail and short-tail keywords

  • ChatGPT can create tags for YouTube

  • Create highly clickable thumbnails (for example, you can take your thumbnail and have it create 10 thumbnails like Mr. Beast)

  • ChatGPT will give you a list of 10 videos based on any video you want

  • Use ChatGPT to get speaking gigs and for podcast outreach 

  • Chat GPT can help you create a masterclass or how-to videos

Here's another example to show you how helpful and powerful ChatGPT is.

I connected Chat GPT to my Instagram DM's. Now when anyone sends me a message or asks me a question, the AI chatbot automatically responds with an answer.

If you would like to experience this now, go to my Instagram and send me a DM (direct message). 

Specifically, I want you to type this into the chat, "Can you help me generate 10 social media post ideas for my niche? I am a {__blogger___}. 

how to automate instagram DMs with chatGPT

4. Use ChatGPT For Customer Support 

One of the most popular ways amongst businesses, brands, coaches, and content creators is to use A.I. chatbots for customer support.

Specifically, you can use Chat GPT to provide instant customer service, easily assist with basic issues like answering frequently asked questions, quickly respond to DM's on social media platforms like Facebook, Instagram, and Twitter, and to emails.

Chat GPT can also be used to empower your team to communicate better and provide better and more thoughtful responses. 

The last way to use Chat GPT for customer support is to integrate Chat GPT into your Instagram DM's and train it to respond to direct messages in your style and tone of voice. 

For example, take a look at how Chat GPT automatically responds to my Instagram DM's.

The A.I. Chatbot even replies with the right information, which helps streamline my online business and saves me time.

chat gpt instagram dm integration

Are you interested in learning how to set Chat GPT up in your Instagram DM's? Read the blog on the Chat GPT Instagram Integration, or you can watch the full YouTube video on how to set it up yourself below. 

Watch the full YouTube video on how to integrate Chat GPT into your Instagram DM's👇👇 Check it out here! 👇👇

5. Use Chat GPT To Keep Your Brand Voice Consistent

Another way to use Chat GPT, especially if you are a small business or brand, is to help you stay consistent with your brand voice.

This is a very helpful way to utilize the popular A.I. software, especially if you struggle to write and create long-form content like blog posts, emails, or eBooks and actually stay consistent with the same voice throughout your messaging.  

What's cool is you can train Chat GPT to speak in your exact brand voice and style. You can even train it to use the same words you would typically use when creating content or speaking.  

You can tell Chat GPT to grab insights and use the same tone of voice as people like Gary Vaynerchuk, David Goggins, Jenna Kutcher, Tony Robbins, etc.

As long as chatGPT knows who a person is, it can simulate being that person. 

Here's an example where I asked Chat GPT to write a short welcome email using the tone of Jenna Kutcher. 

how to write an email using chatgpt

Apha Tip: Once you find a writing style or something you like, you can ask Chat GPT to remember a specific tone or whatever and use it going forward.

Final Thoughts

There are so many creative ways to use chatGPT. 

If you are a coach, content creator, business owner, brand, social media influencer, marketer, or student, it might be worth checking out Chat GPT and playing around with the new artificial intelligence machine just to see what it throws back at you.

You might be surprised at all of the creative and fun ways you can use the new A.I. software to increase your productivity, simplify systems and processes, and save you time and money.

With Chat GPT, marketing truly can be made simple. 

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