Digital Marketing Blog

Join thousands of digital marketers and get our email newsletter and updates delivered directly to your inbox!

< Go Back

Does Influencer Marketing Work?

Posted by Gary Henderson on Dec 7, 2017 12:37:19 PM

There are many studies debating if influencer marketing is a complete success or a total flop. 

Consumers have proven to trust recommendations from other people over advertised content directly from brands, making influencer marketing the hot new marketing strategy for marketers.

Inspired word-of-mouth marketing generates more than twice the sales of paid advertising. 

When influencer marketing is done right, the benefits are endless.  Influencers give you that extra boost your brand needs to crush your goals and get ahead of your competitors.  Working with influencers is totally worth it.

If you're still not convinced, just look at the statistics below.

Influencer Marketing Budgets are Dramatically Increasing 

This year 63% of marketers increased their overall budgets for their influencer marketing strategy and 93% found influencer marketing effective.

Because social media influencers produce more authentic and engaging content for their audience, brands can now use their content to convert their people into loyal paying customers.

Social influencers help create positive brand awareness, increase reach, followers and ROI, which makes marketers want to use those people to promote their brands and marketing campaigns.

New call-to-action

Increased SEO Rankings

Influencers give you the opportunity to generate authoritative and natural backlinks on your website to boost search engine optimization (SEO), brand awareness, reach and over all sales.

The more people and social influencers who mention your brand/product on social media, the higher your rankings will be and the more relevant you are to Google.

In this example, DigitalMarketing.org used backlinks and targeted keywords to get first page rankings on Google.

Credible Content

89% of marketers say they use influencer marketing for their marketing campaigns to create more authentic content about their brand and products.

78% of brands increased their content output in the last two years with the help of influencers.  Content engagement decreased by 60% when marketers didn't use influencers.  Which shows how important and beneficial influencer marketing really is.

Social media influencers help brands create new exciting content to amplify your brand message to your target audience and consumers.

Content marketing improves brand awareness, audience engagement, reach and search engine optimization (SEO).

Cool Influencer Marketing Stats:

  • 67% of marketers have stated that influencer marketing helps them reach a more targeted audience.

  • For every $1 invested, marketers receive $6.50 in return
  • Instagram posts with at least one hashtag have 12.6% more engagement than those without.

  • 50% of marketers consider influencer blogs one of the most important social networks for their influencer marketing strategy.

  • 69% of marketing professionals don’t really pay the influencers they work with. 
  • 71% of marketers felt influencer marketing helped raise brand awareness on social media.

  • In 2018, 44% of marketers plan to use influencer content to improve performance of other digital channels and 36% will integrate influencer content with e-commerce to drive product sales.
  • 75% feel that finding influencers is the most difficult part of their marketing campaign strategy.
  • For successful marketing on Instagram advertisers will spend $1.60 billion on Instagram influencers in 2018 and $2.38 billion in 2019.

  • Marketers who use social media influencers have a 37% higher customer retention rate.

  • Social influencer campaigns that promote user-generated content increases their engagement by 50%.

In Closing

So does influencer marketing work?  Heck yeah it does!  I hope we convinced you that influencer marketing has definitely became a success in the marketing mix. 

There are obvious reasons why brands are using influencers to get ahead of their competitors.  Influencers are changing the game and are helping brands deliver greater ROI, audience reach, brand awareness, etc. 

If you invest in social media influencers who genuinely believe in your product or brand, they will dominate the markets and get you the results of your dreams.

Digital Marketing Training

We would love to hear from you! What results have you received from using influencer marketing? Do you think influencer marketing is a success?  Leave us a comment or go to Twitter and send a tweet to @DM_Org with #influencermarketing.

Tags: influencer marketing, Online Advertising, instagram, social media, SEO, Facebook, youtube