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Facebook Allows Marketers To Run Ads In Stories

Posted by Gary Henderson on Sep 27, 2018 2:55:33 PM

Facebook Stories ads are now available to advertisers all around the world.  Story ads were first introduced on Instagram in January 2017 and began testing Facebook Stories Ads in May of this year.  

Since Facebook started testing story ads in May, the number of people viewing Facebook Stories daily has grown from 150 million to 300 million. This is a massive success since Facebook Stories Ads were only introduced as a limited test to three countries.

Facebook Stories Ads are projected to be a major new revenue source for marketers.

Facebook Stories Ads

Stories are where people share and discover any content they care about in fun and fast ways.  Stories also help marketers reach more people and inspire people to take action. Users like and engage with Stories so much because they can easily engage with content and understand at a glance.

Here is what Facebook found when they asked people what actions they took after seeing a product/service in a story:

  • 58% say they have browsed the brand's site to get more information
  • one in two have visited a website to buy it
  • 31% have gone to a store to buy it


Facebook Stories Ads Placement Options

Facebook Stories ads can be purchased with ads in Instagram Stories or ads in feed.  And can be included as an additional placement to the News Feed or any Instagram Stories ad campaigns.  

They will include Facebook’s usual audience targeting, optimization and measurement capabilities — and will be available in Messenger soon to help you reach and improve the performance of your stories ad campaigns.

Facebook Stories Ads

Facebook Stories ads now support every objective that’s currently available for Instagram Stories ads.  Which includes:

  • Reach
  • Brand awareness
  • Video views
  • App installs
  • Conversion
  • Traffic
  • Lead generation

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Some Quick Stats To Prove Why You Should Be Using Stories Ads

  • 73% of people in the US agree stories enable them to experience new things outside their everyday lives.
  • 65% of people in the US say stories help them feel closer and more up to date with friends.
  • 57% of people in the US say stories make them feel part of a larger community.
  • 62% of people in the US say they plan to use stories even more in the future than they do today.

Those stats speak for themselves....If you're looking to drive real business results and increase your revenue, stories ads is a good place to start.