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How Much Does Influencer Marketing Cost?

Posted by Gary Henderson on Dec 11, 2017 11:48:45 AM

The buzz about influencer marketing is still on the rise.  But, how much does it cost to advertise on Instagram?

Brands are partnering with influencers to spread brand awareness, gain larger followings and increase total revenue.

The cost of influencer marketing varies from influencer to influencer.  

Most social media influencers charge brands for their talent and creative visions in producing high-quality content and charge for the size of their social media followers.

Below are the General Guidelines for How Much Influencers are Charging Brands:

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Instagram

For marketing on Instagram, social media influencers are charging brands anywhere between $75 and $3,000 per instagram post.  Sponsored Instagram post cost will depend on the quality of their content and the size of their audience.

The average cost for a middle-level influencer is $271 per Instagram post.

A micro-influencer with less than 1,000 followers is charging an average of $83 for advertising.

Social Media Influencer Cost to Advertise on Instagram:

  • 2,000 to 10,000 Instagram followers: $75 to $250 per post

  • 10,000 to 50,000 Instagram followers: $250 to $500 per post

  • 50,000 to 100,000 Instagram followers: $500 to $1,000 per post

  • 100,000 to 500,000 Instagram followers: $1,000 to $3,000 per post

  • 500,000+ Instagram followers: $3,000+ per post

Selena Gomez is said to be the highest paid Instagram influencer with 122 million followers on her Instagram account.  Her Instagram sponsored posts cost brands $550,000 per post!

Instagram Promotion Cost

YouTube

Another common question is how much does YouTube cost.  YouTube is one of the more complex influencer marketing platforms that influencers use to promote video content to target audiences for brands.

The cost of marketing for a YouTube social influencer is usually more expensive than on other social media platforms.

On average brands pay around $2,000 per 100,000 followers.

YouTube Influencer Rates:

  • 50,000 to 100,000 channel subscribers: $500 to $1,000 per video

  • 100,000 to 500,000 channel subscribers: $1,000 to $3,000 per video

  • 500,000+ channel subscribers: $3,000 to 5,000+ per video

How Much Does YouTube Cost

Snapchat

Business owners are paying Snapchat influencers somewhere between $500 to $10,000 per campaign for only 24 hours.

Snapchat is a new way social media influencers can increase engagement with consumers and promote brand advertisements.  With Snapchat the cost of marketing is based on the amount of active views, since the platform doesn't have an audience size.

Snapchat views are an extremely viable part to any brands marketing strategy, causing the cost of social influencer marketing to rise.  Snapchat followers are considered to be the most engaged people of any other social media platform, because their views are 100% intentional.

How Much Does Social Media Marketing Cost

Blogs

On average, bloggers charge brands around $175 to $5,000+ per post.

Bloggers are charged based on the quality of their content and the number of impressions they get each month.

Marketing Costs Based on Number of Monthly Impressions:

  • 10,000 to 50,000 monthly blog impressions: $175 to $250 per post

  • 50,000 to 100,000 monthly blog impressions: $250 to $500 per post

  • 100,000 to 500,000 monthly blog impressions: $500 to $1,000 per post

  • 500,000+ monthly blog impressions: $1,000 to $5,000+ per post

Social Media Advertising Costs

Final Thoughts

The numbers above are estimates and are not the exact pricing for all influencers. Instagram influencer pricing and the cost of using social media influencers does vary, but this blog gives you an idea of what influencers are charging marketers and brands to promote their products and services.

If you are a business owner looking to start an influencer marketing campaign or an influencer marketing strategy, there are many affordable options out there. For example, try micro-influencer marketing. These social media marketing influencers have the highest engagement rates and produce the greatest ROI.

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Do you want to become an Influencer on IG, Facebook or Twitter?  

If you would like more of our help on becoming an influencer and increasing your impact then I encourage you to check out DM Impact!  It's our mentor and training community where you will work closely with our team to grow your audience using Digital Marketing!  

 

Tags: influencer marketing