Being a business in this era of a socially interconnected world can be a huge benefit if you utilize the opportunities to the fullest.
Social media forums like Facebook, Twitter, and Instagram are increasingly being used by large and small scale businesses to promote their products and increase sales.
While many companies frequently post on these platforms, there are also a number of businesses whose posting schedules differ from these daily posting businesses.
The impact of your social media presence can be different from that of all the other ventures present on these social networking websites.
Be careful if you're looking to follow a competitor's pattern or posting schedule and assume that you will get the same feedback as theirs.
It is different for every company, so it is important for you as a business to analyze and think about what is best for your business.
How Often To post On Facebook, Twitter, and Instagram
Your business might have an opposing response to that of your competitor or any other business. So don’t follow what they do. Instead, look into the pattern of your followers and people who have liked your page on these social media forums.
Study them thoroughly and analyze the data provided by these social networking websites that will help your business get a better insight of your following on the internet.
The way your target audience behaves is what will decide whether you need to post on a daily basis, or on alternate days of the week, or maybe just go for one post a week. Again, all this depends on how active and how interactive your audience is.
It is always better to focus on the quality of your content rather than focusing on the quantity of your social media posts.
For instance, you can make one great video and run ads to it so your audience can see it. There’s no point in taking the time to create hundreds of videos if no one sees them.
Here is how you can make your social media strategy more effective on all three social media platforms: Facebook, Twitter, and Instagram.
According to HubSpot, if you are frequently focused on posting on your Facebook page, you must abide by the 'two posts' per day and no more than these two posts on Facebook.
While you might be ready to adapt to these rules provided, but you need to know that this rule is the most effective only for businesses whose pages have above 10,000 likes or followers on Facebook.
And of course, 10,000 followers would mean 10,000 clicks, and similarly, the same level of engagement is expected.
But if your followers on Facebook are less than the mentioned number, then 2 posts a day might not be enough for you to increase engagement and likes on your page. If you have fewer followers than 10,000 and you post twice a day, there is a high chance that you will only engage 50% of your audience, which means only 50% clicks.
That’s too less, right?
To increase your clicks per post on Facebook, experts suggest that you post quality content once every week.
This will increase your chances of making your clicks per post double and is also considered one of the fastest ways of increasing traffic on your Facebook page.
The frequency of posting on twitter can be quite different to your strategy that was implied for Facebook.
While you can tweet as many times on Twitter in a day, marketing your brand on twitter and focusing on your goal will help you make your marketing strategy successful.
For instance, if the focus of your marketing strategy is to increase the number of engagements per post, then you will obviously will have to post about 1-5 times a day only. The lesser the tweets, the more engagement on those tweets.
However, if your marketing strategy is to have a larger number of responses, you can go for more tweets per day as it will increase your total number of responses and help you achieve your goal. What you think is going to be better for your Twitter presence now is up to you as a business.
Did you know, 15% of Twitter users unfollow a business within 3 weeks if they don’t make a strong effort to engage early? So think about engaging the audience with quality content.
Have you been worrying about frequently posting on Instagram? Well, for Instagram, it isn't just the frequency of your postings, but how consistent you are as a business to keep your page active and to keep your followers engaged throughout the week or month, following a certain posting pattern.
The most important thing that you need to learn about Instagram is that you need to remain consistent in the pattern that you start.
For example, if you are posting 3 pictures daily on your Instagram account, and suddenly after a few weeks or months, you increase or decrease the number of pictures that you post, that will affect the number of people following you.
So if you are a new business and are unaware about this, then you must be sure of the pattern or the frequency of social media quality posts that you can share on your Instagram account and be consistent in this pattern for the rest of your social media life.
Set your goals for your venture, and understand what frequency you can maintain at a consistent rate for the rest of your business life. And based on that, you can manage your Instagram marketing effectively.
3 Pro Tips For Posting On Social Media
Now that you know about your posting strategies for different social media platforms, you can also follow the tips below which can be very helpful for your social media presence.
1. Spend At Least $5 A Day On Advertising
One thing about social media is it's always changing and it's important for you to get your message out in front of the right people. One of the fastest ways to get out in front of them is to use social media ads.
When you use ads you can choose exactly who you want to show your content to, which is extremely important for your business. We like to suggest to our clients to spend dollars every single day to attract your right audience.
It is important to continuously warm up new people so they become a part of your tribe.
All social media forums have advertisement tools that you can fully utilize as a business to optimize your market reach. Such advertisement optimization can help you reach the right audience at the right time, giving them the right message about your brand and eventually converting your viewers to potential customers.
Use these tools on your business accounts and focus your reach on the audience that will be interested in your product.
2. Always Add Value
Your business is being portrayed through the content that you share on these social media accounts. So, it is important that you add to your value and your products through these social media posts.
Ensure that the content you create is digitally appealing, and the copy used in these designs is good enough to give you sufficient information about your brand and your products.
For instance, if a visitor is only passing their time on Facebook, and suddenly finds your page out of the blue, they shouldn’t be bored by what is posted on the page.
Your social media presence should attract them, and they should 'want' to know more about your business.
This will lead to engagement and eventually toward purchasing decisions. And once this is achieved, make your product even better than how it looks on those social media forums so that the customers are surprised to have received something so much better than what they saw online.
3. Share Your Story
The biggest plus point of having a social media platform to engage with your customers is that you can actually develop a connection with your audience.
This is one of the best ways to reach out to your audience on a personal level by sharing what’s in your heart with them through such platforms.
You need to tell them more about you, how you got the idea for this business, inspire them, and make them like you for who you are by showing them the real you.
Social media is a great way to interact with thousands of people, all at the same time. This increases your chances of learning more about your people as well.
For instance, there is a high probability that if you start talking to the people on your page through these motivational posts about your business idea, or how one should never give up on their dreams, then you might find a lot of comments under your post where people will engage and will share their stories or the problems that they face or have faced while setting up their business.
A response from you could actually make their day and increase their interest in your business, creating an emotional attachment for your page, where they feel that they are heard and are also replied to.
They don’t feel ignored.
There you have it: tips to up your social media game.
The best strategy is to learn from your mistakes, stay consistent in what you do, stay motivated, and patient about your reach, and always focus on great content for your social media presence.
That’s what will attract your customers to know more about you as a brand.