With enough consistency and repetition, providing tremendous value will help you build your first 1,000 raving fans. This approach will also help you become a leader in your niche and become known as a go-to expert.
Then, as you continue to offer more digital or physical products or merchandise, you’ll have people ready to hit the buy button.
Don’t get me wrong, you can (and should) sell but don’t make it the only thing that you contact them about. Otherwise, they'll associate your emails with selling and likely won’t be following or engaging with you as much.
3. Contact Regularly
If you’re like most entrepreneurs, chances are you don’t want to “bug” your subscribers and email them too often. But I’m here to tell you this is the wrong approach.
In reality, doing the opposite and going dark with them is how you actually lose subscribers.
Remember, people joined your list or followed you on social media for a reason.
Some part of them sees you as an answer to some of their problems in life and business. So make sure that you’re constantly updating them with epic advice and content to help them achieve their goals.
Don't forget the rule of seven in marketing either.
People usually need to see a message or offer multiple times before pulling the trigger. If you don’t show up consistently, it’s much harder to make the sale have at least seven interactions with them.
To help you consistently interact with your audience make sure:
Create a content calendar.
Choose 1-2 platforms to show up regularly.
Batch creates content to save time and stay in your zone of genius.
Repurpose as much of your content as possible to get your message across without always having to create new content.
4. Focus On Community
One of the most important pieces of running a successful business is to build a community. Think about the most successful brands you know love like Apple and Starbucks.
They have built an extremely loyal customer base that is dying to get their latest offers. People literally wait in lines every day for their coffee and camp out in tents for the latest iPhone.
Building a cult-like following doesn’t come easy though, it happens by consistency. It happens from creating a strong brand and messaging that people can get behind.
Some ways to do that include:
Joining a room on Clubhouse or Discord to build a loyal community.
Offer giveaways and encourage people to tag a friend on your social media.
A loyal community of followers will help you increase the average lifetime value of your customers and make it easier for new product releases (just ask Apple).
Plus, if you can become an early adopter to new platforms (like I was with Clubhouse), you can benefit massively from it.
5. Show Transparency
Finally, the last strategy to building your network and relationships is to focus on transparency. So many people and companies are out there to cultivate this perfect image all the time.
But think about it, when’s the last time you met a “perfect person” in real life? Chances are, you haven’t because no one is perfect.
Instead of acting like you always have it all figured out, share with your audience.
Tell them about your wins but don't be afraid to share your losses as well. This will help them realize that you’re “just like them” and make them more inclined to trust you and want to work with you.
While this won’t come easy, I promise you it’s worth it.
Remember, success in business is a marathon, not a sprint. If you try to squeeze every dollar from every customer right out the gates, growth won’t come easy.
Instead of going for the quick sale, play the long game and focus on acquiring your first 1,000 raving fans. This will help you build amazing relationships with your audience and an epic community that is there to support your brand.
Remember, no one wants to be sold something - they simply want solutions to their problems.
By providing value and being transparent you will become the go-to expert. This will likely lead to more sales, more long-term growth, and incredible relationships.