Whether you own an online business or a brick-and-mortar store, webinars can be your silver bullet when it comes to making money and creating brand awareness online.
Wondering how to make money with webinars?
You’re at the right spot.
In this blog, you’ll learn how a webinar works and why you should consider using it. Plus, you'll explore a tried-and-tested methodology to create webinars that sell like hotcakes.
Ready to make boatloads of money with webinars?
Let’s get rolling.
How Does A Webinar Work?
Before we dive into the step-by-step guide on how to make money with webinars, let’s briefly discuss how webinars work.
A webinar is usually a 30 to 45 minutes long video presentation that you deliver online, often for free. You put your best foot forward and talk about things you’re an expert in and/or are really passionate about.
So, how do you make money with a FREE webinar? Well, you offer a paid product/service at the end of your webinar.
Think of your webinar as a hook. It’s a lead magnet that helps you capture potential customers by offering valuable information for free.
But here’s what you need to know…
People will only buy your product if it is relevant to the content of your webinar.
Imagine being sold a box of detergent after a salesperson boasts about a weight loss program that he tried and lost weight successfully.
Will you buy it?
I bet you said no!
In a nutshell, if you promote your webinar properly, deliver significant value to your audience, and offer a product that’s relevant to the audience, they will purchase your product on the spot!
And even if they don’t, you can send them follow-up emails to entice them with a special limited time offer.
8 Steps On How To Make Money With Webinars
Now comes the part you’re here for….How to make money with webinars?
Here’s my step-by-step guide to help you come up with a profitable webinar every single time.
1. Know Your Audience
Before you jump into the webinar-making process, make sure you get the right people on the webinar.
Because if you have the wrong people on the webinar, you have a lesser chance of success.
I strongly recommend practicing the #R3MAT Method to figure out who/where your audience is.
The true essence of creating a profitable webinar lies in delivering the right message to the right person at the right time. And it’s only possible when you know your audience.
Understand who your ideal customer is and what their pain points are. It’ll help you come up with the type of content they’re looking for.
2. Get Personal
Remember the last time a salesperson shoved their products right into your face before you even exchanged greetings?
That’s how annoying you can appear if you fail to connect with the attendees on a personal level.
Remember, the whole point behind creating a webinar is to help your audience BEFORE you can even think about grabbing their hard-earned money.
So make sure that your audience feels like you are speaking directly to them.
Another thing to try to incorporate into your webinar is to be personal with them about yourself.
Help them get to know you and actually try to get to know who your audience is.
3. Deliver What You Promised
Imagine clicking on a headline that says “5 Ways to look younger instantly” and landing on an article that talks about the best restaurants in town.
How does that feel? Pretty deceiving, right?
That’s what the audience feels when webinar hosts do not stick to what they originally promised.
Remember, the people who sign up for your webinar want to receive what you initially offered.
For example, if you’re trying to sell a course then your webinar should only be focused on that course, nothing else.
4. Craft An Offer People Can’t Resist
The trickiest part of a webinar is the offer that you put forward at the end. Why? Because it can be a deal-breaker.
An irrelevant and/or ill-timed offer can waste your entire webinar marketing and creation efforts.
So whenever you’re crafting an offer, make sure that you put yourself in the buyers’ shoes. Give them what they want, not what YOU think they want.
Personalize the offer as much as you can and let the audience know how your offer is going to benefit them and help them solve a problem.
Moreover, make sure that it also creates another problem that only you can solve so that they keep coming back to you for more.
5. Create A Sense Of Urgency
Unlike typical marketing messages, the ones conveying a sense of urgency yield at least 14% higher click-to-open rates and 2X the average transaction rates.
So if you really wish to make money from your webinar, consider adding a sense of urgency. For example, you can offer a discount that is only available during the webinar.
Make sure to do a Q&A session in your webinar as it can help the attendees get their questions answered. Plus, you can also find out the most commonly asked questions that’ll help you make your next webinar even better.
To make your webinar a sure-shot success, you can even include a fast action bonus or offer extra incentives to make your attendees feel special. For example, you can provide a free ebook, online courses, or any other digital product to all those who attend your webinar.
6. Stay On Time
They say, “Time is money" And we think they are right.
Time is crucial to people. So if your webinar is supposed to last for an hour, make sure it’s done and dusted within one hour.
Similarly, follow the schedule you’ve announced earlier. For example, if the webinar is supposed to start at 9 AM, then you better start at 9 AM.
Not sticking to the schedule can make you lose money as you can end up losing about 52% of potential customers even before the webinar starts. Ouch!
7. Keep Pricing Simple
The key to getting the most sales out of your webinar is to be as upfront and clear about the pricing as possible. Make sure you don’t confuse the buyer by offering a bunch of different pricing options or payment plans.
Make pricing a no-brainer, so your audience doesn’t have to overthink to figure out which plan is best for them. Keep pricing short, simple, and really easy to understand.
Here’s a bonus tip:
Include a short section at the end of the webinar just to go over and explain how your pricing works. This will help clarify any confusion, and you'll get another opportunity to really convince people to buy.
8. Find A Good Webinar Software That Fits Your Business Needs
So, you know what to talk about in your webinar, and what sections to include, but where are you going to host webinars?
That’s where a webinar software becomes handy.
Choose a webinar platform that’s aligned with your business needs and is easy on your pocket.
Creating a webinar that helps you make money is no rocket science. The key is to be educational rather than entertaining.
Remember, you can only sell an offer if people trust you and see you as an industry expert. And, this is only possible when you provide them with great value via your webinar.
In this blog, we discussed 8 simple but powerful steps that can help you create profitable webinars within no time. Whether you're promoting your own products or are into affiliate marketing, these tips are definitely going to come handy.