When you’re running your own business, there’s one more thing you need to focus on besides having an outclass product/service – your target market.
In other words, your dream clients. While you might start your business by offering your product/service to pretty much anyone who comes your way, there is a slight possibility that they might not be your ‘dream’ customers.
Getting customers and finding your dream customers are two different things. While the former is basically you saying yes to any opportunity you get for earning an income (which is fair enough since you work to pay your dues).
But finding the dream clients for your product/service gives you a different kind of satisfaction.
Many people think they know who their dream customer is. But in many businesses that can be proved wrong by tracking your dream customer’s every move to understand who they are, where they go on the internet, what they like, and more.
In this article, you’ll find out who dream customers are and how you can target them for your business.
Who Are Dream Clients?
A dream client would be the customer who would benefit your business 20 times more than any other client. This benefit could be in the form of increased profits, or in the form of improved business growth.
How To Find Your Dream Clients
You might be wondering… ‘Who are my dream clients and how can I make them my biggest asset?’
Well, you’ll have to strategize your marketing or business approach in a way that would lead your ideal customers to approach you for business.
Here’s what you need to do to find your dream clients:
Analyze your industry and identify the top companies in the market that could be targeting your potential ideal clients.
Identify how your competitors are targeting their audience.
Find out if your target audience lives locally, internationally, or both.
Identify if it’s a large segment or a small section of people.
Find out what their core problem is and how your product/service could help solve their problem.
These are just a few things that you might want to try while looking at potential customers to grow your business.
Feel like you can never get your dream client? Here’s what you need to know..
It is possible to pitch your business strategically to an ideal client.
How? Just keep reading to know exactly how you can change your approach towards your target audience.
For starters, let’s look into your ideal client’s profile and understand what their customer avatar is.
What Is A Customer Avatar?
A customer avatar is basically a detailed analysis of your ideal client’s profile.
The customer avatar helps you to focus just on this one client, highlighting everything that could be labeled as important about them.
You, as a business looking for growth, must make a customer avatar of your ideal clients so that you can find better approaches to pitch them a business proposal.
Bad vs. Good Customer Avatar
Since you are creating a customer avatar, you must research on all the required details about an ideal client to finally judge if they are a good or a bad customer persona.
When you become a business, you don’t just do business with anyone who would be interested.
This means there are chances that when you create a customer avatar for a potential target audience, the avatar might turn out to be bad, instead of a good one. This will lead you to a different client, and a new customer avatar for you to make.
Here are a few important details that must be present in a customer avatar, and depending on the nature of your business, you will judge whether they could be your ideal customer.
Designing a Good Customer Avatar
To design a good customer avatar, you need to ask yourself the following questions:
Where is your ideal customer geographically situated?
What are the income level, living standards, and educational/professional backgrounds?
What languages do they speak and understand?
How old is your target customer?
How does their average day look like?
What are their hobbies, interests, and values?
What is the best channel to communicate with them? Is it phone, email, social media, in-person, or all?
Do they NEED your products/services? Or, do they WANT it?
What are the problems your ideal customers are facing?
Are they looking for solutions to this problem?
What are the solutions that they have found for their pain points?
Using all these details, you can finally design a customer avatar for your ideal customer and analyze how you could attract them towards your product/service.
How To Target Your Dream Avatar
Once your customer avatar is ready, you will arrange all this information in a systematic manner, and analyze your customer’s profile. This is an internally generated profile created by your company, which should remain within the firm’s boundaries.
Step 1: Set up tracking to learn who your current avatars are
The idea here is to study the customer’s profiles thoroughly to understand how you, as a business, can approach them. And how your business could aid them in fulfilling their business needs and wants through your business.
With the help of this avatar that you just created, you not only highlight the possible potential customers, but you also judge your own capabilities, strengths, and how you could achieve your goals of making this dream avatar a regular customer.
Understand their behaviors and prepare counter-strategies to attract them towards your business. The detailed avatar aids your business to know how the potential client would behave in a certain situation, or how impactful their marketing campaigns could be.
This directly makes you understand what your role as a company could be in such a situation.
Step 2: Find ways to collect data about your avatars
Collecting data regarding your ideal customer should not be a problem as you can create easy-to-answer questionnaires for their customers to have an idea about their dealings with their buyers.
A customer is someone who can give you the right feedback about the business, and this could be the perfect idea to grow your business by getting to know your ideal customer better.
When creating a survey or a questionnaire, make sure that the questions are short and direct. Customers or interviewees, in general, find it boring to answer long questionnaires, which would take up a lot of time.
Studies have shown that if the length of a questionnaire is too long, or the questions asked are too complicated, the chances are that the interviewee will answer them with dishonesty just to get rid of the entire piece of paper.
Step 3: Create ways for your audience/avatars to interact with you
The presence of social media platforms has made it a lot easier for businesses to interact with their customers at a more regular rate.
Digital marketing through these forums has been a huge success for a number of businesses. It’s the most common way of reaching out to a larger, digitally connected audience, which would include your ideal customer as well.
You, as a business, need to make sure that your social media presence on Facebook, LinkedIn, and Instagram, etc. is up to date. In addition to this, there should be consistency in these mediums, creating engaging content for your customers to see.
The better the engagement, the more chances that your ideal customer is attracted to your business.
Step 4: Build out extremely detailed buyer personas
Once the required information has been gathered, you need to create a detailed buyer persona.
Below is just an example of how your buyer persona can look like once it is designed strategically, displaying all the details clearly for the reader to analyze. However, this is not the only way to design your buyer persona. You can look into more detailed templates as well, suiting your requirements.
Creating this buyer persona helps you as a business to have a friendlier relation with your clients and their audience.
Step 5: Use the #R3MAT Method to keep your audience coming back for more
You have all the information about your potential client, and you have the buyer personas ready. Now it is your job to send the right message to the right audience at the right time, and this is commonly known as the #R3MAT Method.
To reach your highest potential, the #R3MAT Method plays a very significant role. Because of all the information that has been gathered, you are aware of your target market and know exactly whom to reach out to.
You know the problems being faced by potential clients, and you know exactly what solutions you, as a business, can offer them. Having said that, this could be the right time for you to finally make a move to pitch your ideas.
Keeping a consistent activity to involve old customers, along with attracting a new audience, will increase the customer base for the business.
The daily investments that would be made for keeping this engagement consistent would help make your business more fruitful and productive.
If there's anything better than leads, then it's the leads from dream customers. Your dream clients are impeccably ideal potential customers with impeccably ideal potential orders.
But there’s just one problem. Your dream customers perhaps seem like contacts that are impossible to achieve. But let us tell you…your dream customers certainly do exist.
You’ll have to put in hard work to identify them and target them.
It is vital for any business to know their ideal customers better through exhaustive research. Creating customer avatars is a profitable gain for you as a business.
It will not only help you finally have your dream client but will also open doors for other potential clients who could bring greater advantages for your business.