Youtube studio also gives you analytical information about your audience.
Before starting your channel it's important to research your target audience. It's important to understand what questions they are trying into the YouTube search bar.
It's essential to be informed about what specific search queries and words are being searched for by your target audience. You can use answer the public to know some questions being searched for by your target audience.
Here's how it works. Let's say you want to talk about the 2021 Olympics game on your channel and you don't know what you should use as your title or how you should create the content.
Simply go to answer the public and type in 2021 Olympics in the search box.
Then you wait for it to bring out the search result, to know what people are asking Google about the 2021 Olympics.
The questions above now give us an insight into what your audience wants to know concerning the 2021 Olympics. You should find your way around it from here, and choose any question you know you can create great content with.
You can also rephrase the question when using it for your title while publishing your video, just play around with it and come up with great content.
The Importance Of Research
You need to research before starting your channel. I will advise you to have a long list of different topic ideas, you can talk about on your channel.
In a situation when you experience a creative block, you can easily go back to your youtube log.
This is where I write things concerning the development of my channel, my goals, and content ideas in case I experience a creative block.
In other words, it's important to do consistent research on your niche to create the best content for your audience and keep a running list of video and content ideas to make so it's not so hard to figure out what to create.
Pro tip: A great way to get ideas for content creation is to pay attention to the feedback on your YouTube channel and use those questions, comments, or praises to get new ideas for video creation.
iv Identify Your Value Theory:
Your value theory is your channel goal or mission. What exactly do you want to achieve for starting a channel?
For example, on this site, our goal as an organization is to help our audience generate revenue by utilizing digital marketing tactics and strategies.
Any content we create is geared towards helping our organization achieve its goal. You should confirm your value theory, it's important.
Invest In The Right Equipment
You should best start with what you have if you don't have enough resources to get certain equipment for yourself.
Three essential things you need when starting a YouTube channel are:
Lots of YouTubers use their phone to shoot. If your camera quality is good, then you can shoot with your phone. I will advise you to shoot in 4k or 1080p HD. It helps bring out good quality.
ii Phone audio/Microphone:
You should use your phone audio for only sit-down videos, in a quiet place. For videos you'll shoot outside you will need a microphone.
The best microphone for outdoor vlogs is the lavalier microphone, you can use it when the camera is far away, you can just clip the mic on your shirt or somewhere around your mouth.
It allows smooth communication. You can also use a shotgun microphone, it captures the voice at the front and helps reduce other noises. A shotgun microphone can be used for sit-down videos.
iv Natural light/Professional Lighting:
Lighting is really important for your youtube video, it makes it more clear and neat.
70 percent of viewers tend to watch videos with great quality longer. To make your video look professional you should use a ring light, you can also get a softbox box ring light.
If at the moment you cannot afford a ring light or other professional lighting, you can simply use natural light, you just need to shoot somewhere close to a window that producing adequate lighting. And I assure you, it can still turn out well.
Currently, my favorite lighting to use for content production are the "Elgato Key Light Air, Professional LED Panel With 1400 Lumens."
I locally bought these lights from Best Buy and have been using them for a few months and they have worked great for my needs as a content creator so far, especially for Instagram Live, YouTube videos, video, and Zoom calls, and photos.
Choosing The Right Editing Software
If you're using your phone to edit you can use Imovie for IOS users, while for Android users, you can use Adobe premiere pro, kinemaster, video shop, and filmorago.
These editing apps are free to use and it's flexible.
If you're using your pc to edit videos, you can use a final cut pro. It works on MAC, it's one of the best editing software for MAC users.
You can also use Adobe premiere pro for editing your videos, it works on both PC and MAC. They are paid software, but it's worth the price, it makes your video look professional after editing.
Working as a content creator is a fun job and also a busy one that requires thinking outside the box.
Moreover, the beauty of creating content for me is that; you get to express yourself to your audience and the beauty also comes from enjoying what you do and making money from it.
If you are just getting started on your youtube journey ensure you lay your channel foundation and set up a game plan for your channel. It will help keep you organized and give you guidance throughout your youtube channel.
Which steps will you be working on first?