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What is HubSpot?

Posted by Gary Henderson on Jan 14, 2018 1:28:39 PM

Are you looking for the perfect platform to help you attract and close more sales?

With HubSpots all-in-one marketing platform, marketers can store all of their leads and marketing data in one powerful, integraged database.  HubSpot helps you strategically market, convert more leads and close more sales online.

HubSpot helps businesses generate more leads through detailed SEO, blogging, social media, marketing automation and marketing analytics.

"HubSpot is the world's #1 marketing platform designed to replace the world's interruptive and annoying marketing with marketing people love." 

HubSpot Helps Businesses:

  • Build and modify websites without IT
  • Get content in front of the right people at the right time
  • Drive more traffic to key landing pages
  • Convert more visitors into qualified leads
  • Turn leads into customers with less effort
  • Track customers and report impact on the bottom line

HubSpot Education 

HubSpot sets the bar on education.  HubSpot has a learning center and an academy that goes into in-depth trainings on everything you could want to know about inbound marketing fundamentals.

Their learning center has quick lessons on how to get the most out of their platform.

 

Here Are Some Courses HubSpot Academy Offers:

  • HubSpot Sales Software
  • HubSpot Design
  • Contextual Marketing
  • Inbound Sales
  • Growth-Driven Design
  • Email Marketing 
  • Delivering Client Success
  • Developing a Sales Plan

HubSpot Academy Certifications Example

Marketing Automation

HubSpot's marketing automation helps marketers design, build and execute workflows that are triggered on form submissions, website page revisits, content views, etc.

Automated and personalized responses can be crafted for your ideal customer and alerts can be set up to facilitate the next best step in the sales process.

With marketing automation, you can use each lead's behavior to customize emails, content, offers, and outreach at scale.

Automated Marketing Perfomance HubSpot Example

Social Media Scheduling

With HubSpot's system every social media interaction can be tracked and monitored without having to invest more time and effort.  Marketers can create and schedule up coming posts across all social media channels so the right people will see them at the right time.

Marketers can see all activity, conversions, interactions and how many new followers they have in the HubSpot marketing platform.

HubSpot also teaches you how to share your content across social networks to reach the right people at the right time.

Social Media Monitoring HubSpot Example

Blogging

HubSpot marketing software makes it easy to create and publish blog content.  It helps marketers learn how to publish more relevant and engaging content by using their keyword tool.

It gives you the ability to analyze every blog post and see how people are interacting and engaging with your content.  You can see and optimize how many views each blog post receives, number of subscribers, top posts by number of views, top posts by number of click-throughs and top posts by number of conversions.

Blogging Performance HubSpot Example

Email

With HubSpot's analytics you can track how effective your campaigns are and how to optimize emails for future performances.

HubSpot allows you to create your own email templates, create personalized emails for each customer and run A/B tests to improve open rates and clickthroughs.

HubSpot Email Performance Example

Analytics

HubSpot gives you the ability to create custom reports that track virtually any metric and data point anytime throughout your marketing journey.  Marketers can measure their impact with HubSpot's integrated tracking metrics.

Here is a List of Analytics Tools in HubSpot:

  • Traffic Analytics: Track sources, pages, topics and campaigns that are driving traffic to your website.
  • Ads: What ads are getting traction with your customers?
  • Events: Create custom events and track performances.
  • Campaign Analytics: Tie your marketing together in a neat package and track performance over time.

You can also use the keyword helper to get a full list of keywords your customers are searching and see which keywords are ranking and find out who your top competitors are!  

HubSpot Keyword Example

SEO

Find high-traffic keywords, then optimize your blog posts, landing pages, and website with as-you-type SEO suggestions, and measure your impact with integrated tracking.

Calls-to-Action

Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.

Ads

Track the ROI of your Facebook and AdWords advertising with precision and accuracy, and stop struggling to justify your paid ad spend. 

Who is HubSpot a Good Fit For? 

Any business that's truly interested in building an online brand.  If you are focused on a holistic marketing approach that combines Organic SEO, Social Media, Influencer Marketing, Facebook Ads, Google Adwords, Content Marketing and much more then I highly suggest you move the HubSpot Platform to the top of your list!

If you are interested in talking more about HubSpot can help your business then please click the "Is HubSpot A Good Fit For My Business?" button below.  DigitalMarketing.org is the winner of the HubSpot 2017 Rookie Agency Of The Year Award and one of the fastest (if not THE fastest) HubSpot Partner to ever reach the elusive HubSpot Platinum Partner Status!