34 Insane Facebook Stats Your Brand Can't Ignore

General Facebook Stats

1. Facebook Has More Than 2 Billion Daily Active Users

Facebook has more users than any other platform in the world. To put that in perspective, that's more than a third of the entire population in the world.

1.47 billion daily active users on Facebook on average for June 2018
2.23 billion monthly active users on Facebook as of June 30, 2018
30,275 employees as of June 30, 2018

But what is that number compared to the number of monthly active users on other top social media platforms? Lets take a look:

Youtube has 1.5 billion monthly active users
WeChat has 889 million monthly active users
Instagram has 700 million monthly active users
Twitter has 328 million monthly active users
Snapchat has an estimated 255 million monthly active users

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Facebook Demographic Stats

2. 83% of Women & 75% of Men Use Facebook

According to Pew Research, 83% of women use the network compared to 75% of men.

3. 68% Of U.S. Adults Use Facebook More Than Any Other Social Network

That's substantially higher than the 28% percentage of adults on Instagram, the next most used social media platform.

Adults Who Use Facbook Stats

4. 82% OF Facebook Users Typically Have Some College Education

79% of users are college graduates
82% have taken some college
77% finished high school or less

5. The Average Facebook User Has 155 Friends

6. 72% of Facebook Users Have an Income of More Than $75k

7. 34% Of Teens Think Facebook is Uncool

However, 76% of 12-17 year olds still use the network.

Usage Stats

8. Facebook Users Spend an Average of 35 Minutes on Facebook Each Day

9. Users Log Into Facebook More Than Any Other Social Platform

10. 40% of Facebook Users Have Never Liked a Facebook Page

Some other fun Facebook stats:

One-third (32%) of Facebook users engage with brands regularly.
5 billion comments are left on Facebook pages monthly.
42% of customer service responses happen during the first 60 minutes.

11. The Facebook Like Button Has Been Pressed 1.13 Trillion Times

12. 400 New Users Sign Up For Facebook Every 60 Seconds

Every minute on Facebook there are:

317,000 status updates
400 new users
147,000 photos uploaded
54,000 link shares

And every minute on other popular social networks there are:

448,000 Tweets
66,000 Instagram posts
29 million WhatsApp messages sent

Facebook Mobile Stats

13. Facebook’s Messenger Has Over 1.2 Billion Monthly Active Users

What this means for brands is you need to get active on Facebook Messenger. If you want to learn more about Facebook Messenger and chatbots click here.

14. 19% of Time Spent on Mobile Devices is on Facebook

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Facebook Statistics For Business

15. eCommerce is the Top Industry on Facebook

15. 93% of Marketers Use Facebook Advertising Regularly

16. About 3 Million Businesses Use Facebook to Market Their Business

17. Images Account for 75-90% of Facebook Advertising Performance

When creating ads, the most effective length for an ad title on Facebook is four words, and 15 words for a link description.

18. 47% of the Value of Facebook Video Ads Happens in the First 3 Seconds

19. 93% of Social Media Advertisers Use Facebook Ads

20. The Average CPC for Facebook Ads is $1.72

21. The Average CTR for Facebook Ads is 0.9%

22. 70 Million Businesses Use Facebook Pages

23. 5 Million Businesses Actively Use Paid Advertising on Facebook

24. 95% of Social Media Marketers Say Facebook Delivers the Best ROI

26. 1 Billion People See Ads Through the Facebook Audience Network Each Month

Facebook Video Stats

27. Facebook Gets Over 8 Billion Average Daily Video Views

28. 100 Million Hours of Video Are Watched Every Day on Facebook

29. 85% of Facebook Users Watch Videos With the Sound Off

Other important Facebook stats relating to video include:

Captioned video ads can increase video view time by an average of 12%
80% of users are annoyed when videos auto-play sound

Tip: Facebook recommends marketers to design for the sound off. In one study of Facebook video ads, 41% of videos were basically meaningless without sound. Showing captions, logos and products can help communicate your message, even in silence.

30. People Are 5 Times More Likely to Watch Facebook Videos on a Phone

Facebook Publishing Stats

31. Brands Post an Average of 8 Times on Facebook per Day

32. The Best Time to Post on Facebook is Weekday Afternoons

33. Sunday and Monday Are the Cheapest Days to Place Ads

Friday has been proven to have the highest CPC.

34. Only 56% of Facebook Ads Include a Call to Action

If you would like more of our help on Facebook ads and increasing your impact then I encourage you to check out DM Impact! It's our mentor and training community where you will work closely with our team to grow your audience using Digital Marketing!

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