Digital Marketing Blog

Join thousands of digital marketers and get our email newsletter and updates delivered directly to your inbox!

Go Back

34 Insane Facebook Stats Your Brand Can't Ignore

Posted by Gary Henderson on Oct 22, 2018 11:15:13 AM

General Facebook Stats

1. Facebook Has More Than 2 Billion Daily Active Users

Facebook has more users than any other platform in the world.  To put that in perspective, that's more than a third of the entire population in the world.

But what is that number compared to the number of monthly active users on other top social media platforms?  Lets take a look:

  • Youtube has 1.5 billion monthly active users
  • WeChat has 889 million monthly active users
  • Instagram has 700 million monthly active users
  • Twitter has 328 million monthly active users
  • Snapchat has an estimated 255 million monthly active users

Screen Shot 2018-10-22 at 10.14.14 AM

Facebook Demographic Stats

2. 83% of Women & 75% of Men Use Facebook

According to Pew Research, 83% of women use the network compared to 75% of men.

facebook gender demographics

3. 68% Of U.S. Adults Use Facebook More Than Any Other Social Network

That's substantially higher than the 28% percentage of adults on Instagram, the next most used social media platform.

Adults Who Use Facbook Stats

4. 82% OF Facebook Users Typically Have Some College Education

  • 79% of users are college graduates
  • 82% have taken some college
  • 77% finished high school or less

facebook audience education level

5. The Average Facebook User Has 155 Friends

New call-to-action

6. 72% of Facebook Users Have an Income of More Than $75k 

Social Demographics facebook

7. 34% Of Teens Think Facebook is Uncool

However, 76% of 12-17 year olds still use the network. 

Youth Who Use Facebook Stats

Usage Stats

8. Facebook Users Spend an Average of 35 Minutes on Facebook Each Day

9. Users Log Into Facebook More Than Any Other Social Platform

Usage of other Social Media Stats Compared to Facebook Statistics

10. 40% of Facebook Users Have Never Liked a Facebook Page

Some other fun Facebook stats:

Facebook Stats

11. The Facebook Like Button Has Been Pressed 1.13 Trillion Times

New call-to-action

12. 400 New Users Sign Up For Facebook Every 60 Seconds

Every minute on Facebook there are: 

  • 317,000 status updates
  • 400 new users
  • 147,000 photos uploaded
  • 54,000 link shares

Facebook Stats

And every minute on other popular social networks there are:

  • 448,000 Tweets
  • 66,000 Instagram posts
  • 29 million WhatsApp messages sent

Facebook Mobile Stats

13. Facebook’s Messenger Has Over 1.2 Billion Monthly Active Users

What this means for brands is you need to get active on Facebook Messenger. If you want to learn more about Facebook Messenger and chatbots click here.

14. 19% of Time Spent on Mobile Devices is on Facebook


Facebook Statistics For Business

15. eCommerce is the Top Industry on Facebook

 Top 5 Industries On Facebook Stats

15. 93% of Marketers Use Facebook Advertising Regularly

16. About 3 Million Businesses Use Facebook to Market Their Business

17. Images Account for 75-90% of Facebook Advertising Performance

When creating ads, the most effective length for an ad title on Facebook is four words, and 15 words for a link description.

18. 47% of the Value of Facebook Video Ads Happens in the First 3 Seconds

Facebook Video Ad

19. 93% of Social Media Advertisers Use Facebook Ads

Social Media Advertising Stats

20. The Average CPC for Facebook Ads is $1.72

Average CPC Facebook Ad Stats

21. The Average CTR for Facebook Ads is 0.9%


22. 70 Million Businesses Use Facebook Pages

23. 5 Million Businesses Actively Use Paid Advertising on Facebook

24. 95% of Social Media Marketers Say Facebook Delivers the Best ROI

Facebook Stats

26. 1 Billion People See Ads Through the Facebook Audience Network Each Month

Facebook Video Stats

27. Facebook Gets Over 8 Billion Average Daily Video Views

28. 100 Million Hours of Video Are Watched Every Day on Facebook

New call-to-action

29. 85% of Facebook Users Watch Videos With the Sound Off

Other important Facebook stats relating to video include:

Tip: Facebook recommends marketers to design for the sound off.  In one study of Facebook video ads, 41% of videos were basically meaningless without sound. Showing captions, logos and products can help communicate your message, even in silence.

30. People Are 5 Times More Likely to Watch Facebook Videos on a Phone

Facebook Publishing Stats

31. Brands Post an Average of 8 Times on Facebook per Day

32. The Best Time to Post on Facebook is Weekday Afternoons

Best Time To Post On Facebook

33. Sunday and Monday Are the Cheapest Days to Place Ads

Friday has been proven to have the highest CPC.

34. Only 56% of Facebook Ads Include a Call to Action

Kartra Trial

If you would like more of our help on Facebook ads and increasing your impact then I encourage you to check out DM Impact!  It's our mentor and training community where you will work closely with our team to grow your audience using Digital Marketing!