Build A Brand and Create Good Marketing
Peter Shankman and Rand Fishkin are two of the most brilliant marketers I have ever had the pleasure of knowing! In May of 2013 I invited them both to speak at a Digital Marketing event I was hosting in Miami, Florida. The 9 minute clip of them on stage together provides timeless advice that was true in 2013 and is even more true today!
Rand says to really hammer a single tactic and most importantly make sure you have a solid brand! Basically stop focusing on tactical work and work on ensuring you have a unique value proposition.
Hammer a single tactic and most importantly make sure you have a solid brand
Peter continues to talk about the future of social media and how he thinks that ultimately the concept of "Friending" and "Liking" will go away and it will all be about relevance. Basically stop trying to game the system, Create good shit, Do good customer service and ultimately create good marketing that gets the customers you have to talk about you to the customers you don't have yet. Following these simple rules will get you a higher relevance than any cheat you will ever find in your life!
Create good marketing that gets the customers you have to talk about you to the customers you don't have yet.
Predictions From Rand Fishkin & Peter Shankman
What do you think?
Did the 2013 predictions hold true? Are they still relevant today?
About Peter Shankman:
Peter Shankman founded Help A Reporter Out, (HARO), and is a public relations all-star who knows everything about new media and then some.
About Rand Fishkin:
Rand Fishkin founded MOZ, a widely known blog and SaaS company focused on SEO. He is currently working on a new startup, SparkToro. They are in the early stages of building data and a software product to help marketers, public relations professionals, and entrepreneurial teams learn more about the audiences they want to reach.