Imagine having a goal to impact one billion people with your business…
Does that big number scare you? Motivate you? Or, a little bit of both?
On the Clubhouse Creator show, I recently interviewed Chris Do, who actually has a goal of one billion people. He is a former graphic designer turned digital entrepreneur who has been impacting people around the world.
Chris proudly announces his billion people mission on his home page:
“Teach one billion people how to make a living, doing what they love. #1BminusOne project.”
His mission statement is specific and in my opinion attainable based on what he’s already accomplished. He’s been building his brand, The Future, for nearly four years and has millions of followers across his social media platforms.
While he’s still chasing the one billion goal, he recently shared that he’s well over one million and growing like crazy.
If you’re someone who wants to make a living from your passion and impact the world with your gifts, you will love our chat together.
Here are some of the biggest takeaways from our epic conversation…
👇👇 Make sure to check out the audio-only version of this episode from my show 'The Clubhouse Creator' with Chris Do where we discuss how he successfully builds a community of raving fans. 👇👇
Have A Vision
After chatting with Chris for an hour, one thing is clear - he knows what his mission is and so does everyone else around him.
From his team to his followers online, he makes it very well known what he wants to accomplish.
While a lot of people set goals, few share them with others.
Whether they’re intimidated about what other people will think or scared to announce them, I think it’s wildly important to declare your goals to the universe. It reminded me of a quote from Jack Welch,
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
Everything starts by creating a vision, then passionately owning it.
So if you’re already in business and aren’t as clear on your vision, set time aside to figure it out ASAP.
Don’t forget about specifics in your vision.
For example, in Chris’ vision, it says “make a living.”
As he talked about, his goal is not to teach one billion people how to become millionaires. Not everyone is motivated strictly by money, instead, he wants to help people make a living doing what they love.
The sooner you get clear on your vision, the easier it will be to start turning it into reality.
Build Your Equity Bank
So many entrepreneurs get into business just for the money.
For so many, everything is just about revenue and sales.
Don’t get me wrong, that’s needed to grow and impact more people, but it’s not everything.
Sometimes you need to give and share your knowledge, even if there isn’t money directly connected to it. Whether it’s going live on Clubhouse, helping someone via DM on Instagram, or running free Q&A webinars.
I’ve found that highly successful people give without expectations because they know it will come back to them.
Chris talked in-depth about always wanting to help entrepreneurs, which reminded me of a great Steve Jobs quote,
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”
Giving and sharing your knowledge is never a bad idea, even if income isn’t directly attached to it. Build your karma equity bank as much as possible!
🔥Related: How to Support a Content Creator
Burn The Boats
Imagine turning down a $400,000 dream client. Then, a few months later, turning down a $700,000 project because it doesn’t align with your vision.
Would you have the courage to turn down over one million dollars of revenue? Or, would you cave and take the easy money instead?
This is a struggle that so many entrepreneurs encounter, and it’s not an easy choice.
But as Tony Robbins said, “If you want to take the island, then burn your boats. With absolute commitment come the insights that create real victory.”
That’s what Chris Do was able to do in 2018 after declaring, “No more client work.”
Despite building multimillion-dollar graphic design business, eventually, he decided to go all-in on his education business on YouTube.
Being an entrepreneur takes risks, but sometimes you have to go all in to make it happen.
As Chris said, “Every time you say yes to something like that, you are pushing your dreams further away.”
Remember, if you’re not building your dream, you’re building someone else’s dream.
People Won’t Understand What You’re Doing
If there’s one thing I’ve learned about entrepreneurship, it's this…
Most people won’t know or understand what you’re doing most of the time!
Especially if you’re an online business that sells digital products and/or coaching. While friends and family will want to cheer you on, oftentimes they’ll have no clue what you’re doing 99% of the time.
Heck, even my mom doesn’t understand how I make money online.
For some, this is frustrating knowing that your hard work isn’t understood by people closest to you.
But when it comes to being an online entrepreneur, you have to understand that it’s part of the life you choose.
As Chris said in our chat, it will create friction as friends, family, and sometimes even your own employees will judge you.
That’s part of being an entrepreneur, but if you stick with it, eventually more and more people will get on board.
Build A Team With A Shared Vision
One thing that really stuck out to me during our conversation is how good Chris is at outsourcing and growing his team. He doesn’t have any ego about trying to know it all or be involved in every part of his business.
Instead, he wants to bring on the best people to help him hit his mission of impacting one billion people.
Whether it’s hiring a community manager or teachers to come in for weekly office hours, he knows that is the key to scaling.
Plus, I love how he is empowering other teachers with his unique way of paying out royalties to teachers.
This type of creativity lets him attract top instructors who might not have a place to sell their information via courses online.
One thing we have both learned over the past few years of creating content online is the importance of repurposing content.
Chris talked a lot about that in our chat and how it’s so important to be as omnipresent as possible.
Because here’s the thing, just because someone follows you on one platform, doesn’t mean they will automatically follow you on another one.
He shared a great example of this during our conversation.
Chris said that people would join his paid program and not even realize that he had a YouTube channel, despite over one million subscribers.
When he inquired about how they found him, some people mentioned his podcast as their main source. This is ironic because it wasn’t original content but, instead, repurposed content from YouTube.
Don’t forget, everyone consumes differently.
That’s why it’s important to repurpose content and also create native content for each platform.
Create A Community
When you repurpose content and grow your business, don’t forget to have a space for everyone to connect.
For example, I use Discord for my online community, while Chris follows the Brand Commitment Ladder inside his Facebook group.
This strategy is all about getting people to empowerment where they find personal growth, business success, and most importantly, fulfillment.
He’s able to achieve this through his online community.
What started as $30/month is now $150/month (still insanely cheap to connect with a successful entrepreneur like Chris).
His private coaching community is the most in-depth community and offers:
Two group calls per month.
Office hours for 90 minute calls with specific questions for different professions including lawyers, CPA, professors, copywriters, etc.
If you’re selling information online, always have a community for people to connect and keep growing.
The Education System Is Broken
One thing Chris and I agree on 100% is the massive amount of flaws in the education system.
To me, the education system:
Teaches kids to become factory workers as if people are interchangeable.
Teaches kids that getting into student loan debt is okay (even if you pay it off until you’re 50+ years old).
Tries to get everyone to believe in a system where you go work five days a week, with two days off. As if that’s normal and you should be grateful for it.
As Chris and I discussed, schools are essentially loan institutions more than anything else. While their promise is all about education, in reality, they are in the business of getting you a loan.
Not just any loan, but a loan that stays with you for the rest of your life.
Even if you declare bankruptcy, you can’t get out of it! That’s just crazy to me, and why I encourage people to find alternative ways to learn and evolve.
While the education system is outdated and flawed, don’t forget that learning never stops.
And as Chris said, “It’s not about just learning, but also taking action in your business.”
Keep Solving Problems
One thing I love when talking to entrepreneurs is how they view problems. It’s funny because no one wants problems but in reality, everyone has them.
Whether you’re dead broke or a billionaire, everyone has problems.
When I asked Chris about some of the problems he’s had to overcome, he reframed it beautifully.
He said that while he has solved a lot of problems growing his business to seven figures, a lot more will come as growth continues to happen.
Just remember, no matter who you are, life is all about solving problems. Once you solve one, then a bigger “problem” (aka opportunity) will arise for you to solve.
I’m so excited to grow this weekly show and connect with more like-minded entrepreneurs like Chris Do.
Make sure that you check out some of his amazing content and DM him “PRO” on his personal Instagram to learn more about his coaching program.