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This article was originally published on Search Engine Journal and has been republished here with permission. One of the prime goals of advertising is to reach the right people as affordably as possible. The good thing...
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In the digital marketing industry, the sales funnel is one of the core concepts which can take your business from the unknown to a multi-million-dollar marketing machine. If you want to take your business from zero to...
Facebook and Instagram are two of the biggest social media platforms there is. Instagram which is the smaller of the two platforms, had around 1 billion users in 2020. They also have some quite significant differences...
There was a time when only celebrities or big companies had personal brands. A time when famous singers, musicians, and actors got all the attention. Was it even possible for an entrepreneur or a business coach to...
Businesses don't usually create websites just so other people have something nice to look at. Instead, they want something from the people that visit their sites such as making appointments or, even better, buying...
Who is your ideal customer? Maybe a little fiction can help you wrap your head around the concept. Just step back and think for a moment about your business and who you would like to walk in the door. One way...