Digital Marketing Blog

So many people want to hear back from your business, but don't want to take the time to fill out a form to gain more information. Facebook created lead ads to avoid the pain points that are typically associated with...

Facebook has the highest online presence in the world, and it has been proven to be the most cost-effective way to market your brand to your ideal customers. With Facebook's business continuously evolving, advertisers...

Did you know that 96% of social media marketers consider Facebook to be the most effective social media advertising platform? It doesn't matter if you are a Fortune500 company or a small business just starting out, you...

Build A Brand and Create Good Marketing Peter Shankman and Rand Fishkin are two of the most brilliant marketers I have ever had the pleasure of knowing!  In May of 2013 I invited them both to speak at a Digital...

Consumers trust word-of-mouth advertising from friends and family more than advertised content directly from brands, making influencer marketing to be the hottest, most active influencer marketing strategy on the...

Almost 75% of users on social media are using hashtags. Hashtags are used to help categorize user-generated content, making it easier for people to discover new or related pieces of content. When a user adds a hashtag...

How do you stand out on Instagram with over 700 million monthly active users? Understanding how to correctly and strategically use hashtags on Instagram paired with a killer hashtag strategy is the answer.  Popular...

There are almost 3 MILLION blog posts published every single day.  Every piece of content that is published is competing for attention with millions of other people throughout the world. How do we ensure that our...

Do you want to turn strangers into customers and promoters of your business? Traditional marketing and buying behaviors of customers has drastically changed over the years. Marketers have learned that interruptive...

The buzz about influencer marketing is still on the rise.  But do you know what it costs? Brands are partnering with influencers to spread brand awareness, gain larger followings and increase total revenue. The cost of...

There are many studies debating if influencer marketing is a complete success or a total flop.  Consumers have proven to trust recommendations from other people over advertised content directly from brands, making...

Are you working with social media influencers or looking to start an influencer marketing campaign? Before you begin your marketing campaign, make sure your influencer marketing strategy aligns with your most important...