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What Are Twitter Subscriptions? How Do Subscriptions Work?

Posted by Peyton Henderson on Jun 4, 2023 12:11:59 PM

Do you want to earn money doing what you love?  

Twitter Subscriptions gives you a way to make a living on Twitter.

This is especially great for content creators who want to get paid for their thoughts and creations.

Elon Musk is currently making over $100,000 every month from his Twitter subscribers. 

I want to start this blog with an example to demonstrate how you can make a living on Twitter and show you what's possible with Twitter Subscriptions.

A few months ago, Elon Musk shared a tweet revealing his 24.7k Subscribers.

To become a true fan of Elon and Subscribe to his Subscriber-only tweets, it cost $4.00 a month. So if we do some math, 24,700 x $4.00 equals $98,800.

24,700 people x $4.00 (subscription fee) = $98,800.00 per month 

That means Elon is profiting close to one hundred thousand dollars every month from his monthly subscribers.

Then if we take that a step further and figure out what that would be in a year. 

$98,800 x 12 months = $1,185,600.00 per year

The math shows Elon is getting paid somewhere shy of $1,185,600 per year from his Twitter Subscriptions after fees and taxes are taken out. 

Now, I know we aren’t all genius like Elon Musk or may not have an audience of millions of people, but this is a great example to show you what’s possible with Twitter Subscriptions.

Especially when you have cultivated an audience of people eagerly waiting to support you.

What's crazy about this is Elon is profiting close to one hundred thousand dollars every month from his Twitter Subscribers, and as of writing this blog post, Elon has only shared a total of six subscriber tweets. 

In my opinion, that should take off some of the pressure on new content creators who are trying to figure out how much content they should create for their super fans and how much attention they should give their Twitter Subscribers. 

If you would like to subscribe to Elon or see an updated list of how many Subscriber-only tweets he has shared now, click here

where to find subscription tweets on twitter

So, if you are a creator interested in learning about Twitter Subscriptions and how to make money on Twitter, you're in the right place.

This blog post will teach you everything you need to know about Twitter Subscriptions, like what are Twitter Subscriptions, how much Twitter Subscriptions cost, who can buy Subscriptions, who is eligible for Twitter Subscriptions, the benefits of Subscriptions, and so much more. 

Specifically, this blog post will cover the following: 

It's important to note that Twitter “Subscriptions” are different from Twitter Blue Subscription, which is currently $8.00 per month. If you would like to read more about Twitter Blue and its benefits, click here to read our other blog, What is Twitter Blue? Is Twitter Blue worth it?

Let's dive in!

What Are Twitter Subscriptions? 

Here's everything you need to know about Twitter's new "Subscription" program for creators

Twitter Subscriptions are a way content creators can get paid for their creations and earn a living on Twitter.

Subscriptions give your biggest fans a way to support you. 

Subscriptions are a way to offer your favorite followers a little something extra and earn money each month. They'll get access to a more personal experience with bonus content, and you can get paid for what you create.

But what exactly is the Twitter Subscriptions Creator Program?

The Subscriptions Creator Program gives your fans the ability to show support to you by paying for a subscription (or fee) offered by Twitter to access your "Subscriptions" on the Twitter platform. 

People using the Twitter service will make a monthly subscription payment to Twitter to get access to your Subscriptions account. 

subscriptions bonus content for your most engaged followers

What Do Twitter Subscriptions Include?

People who have a Subscription offering choose what bonus content they share. Here's a brief list of what some of the Subscriptions benefits include: 

Twitter Subscriptions Benefits

  • Subscriber-only Spaces: Participate in live, Subscribers-only conversations hosted by the person(s) you Subscribe to. You’ll join these Subscriber-only Spaces as a listener who can request to speak in the Space.
  • Exclusive Tweets: In addition to regular tweets a creator posts, you'll get to see bonus content and extra perks in your Home timeline from your favorite creators

  • Notification of exclusive Tweets (iOS and Android only): Subscribers have the option to set up exclusive Tweet notifications so they get notified when new Subscription Tweets are posted.
  • Public subscription badge: When you reply to a Subscriptions Tweet, you will have a public badge that appears next to your name that will identify you as a Subscriber. This makes it easier to get noticed, chat, and connect with your favorite creators. 

  • Subscriptions Tweet Tab: Once you subscribe to a person on Twitter, you will get a new Subscriptions navigation tab that lets you see all of someone's Subscription Tweets in one place. Which you will have access to as long as you stay subscribed. 

What does twitter subscription include? Twitter Subscription Perks

Who Can See Subscriptions Conversations and Replies? 

The only people who can see Subscription conversations and replies are the people who Subscribe to that creator. 

Non-subscribers cannot see Subscription Tweets or replies.

However, Twitter will tease other users by showing your Subscriber-only Tweets to non-subscribers in the Home newsfeed to try and attract more Subscribers.

Here are a couple of examples to show you what the new "Subscriptions" feature looks like when you are scrolling the newsfeed on the Twitter app. 

Example #1:

Twitter Subscriptions feature for creators

Example #2:

Twitter Subscriptions example


Who Can Buy Twitter Subscriptions? 

Subscriptions are available to anyone who lives in a region where Subscriptions are available to purchase from Twitter. 

Subscription purchases are currently available globally on Twitter for iOS, Android, and the web.

How Much Do Twitter Subscriptions Cost? Who Sets The Price Of Twitter Subscriptions?

Creators have the option to set the monthly price of their subscription offering by choosing one of the price points made available by Twitter during the application process. 

Twitter Subscriptions range anywhere from $1 to $5.

While this may not seem like much, it can start to add up if you start supporting a bunch of different creators on Twitter. This could definitely cause users to be more selective when choosing who they subscribe to on Twitter.

For example, Elon's Twitter profile shows he is currently subscribed to 81 creators on Twitter.

If each creator charges $5.00 per month to subscribe to them, then Elon is paying a little over $400 a month to subscribe to other people on Twitter. 

Note: The price you choose during setup will be how much Twitter charges other users for your Subscription offering. You CAN NOT change the price point of your subscription after set up, so think about it carefully. 

How much of my Subscription fee supports the person I Subscribe to?

When you subscribe to someone's Twitter subscription offering, the creator earns up to 97% of the revenue Twitter has earned from what you pay Twitter, after in-app purchases fees. 

Twitter Subscriptions sample revenue breakdown

Also, please keep in mind that Twitter “Subscriptions” are different from the Twitter Blue Subscription, which is currently $8.00 per month.

Related: What is Twitter Blue? Is Twitter Blue worth it?

If you aren't familiar with Twitter Blue Subscription, the Twitter Blue subscription is when you pay for a blue checkmark on your profile, and Twitter “Subscriptions" is when you pay to support a specific creator on Twitter. 

How Do I Find People Who Have A Subscription Offering On Twitter? 

If you are a creator interested in supporting your favorite creators on Twitter, here is a step-by-step guide on how to find people who have a subscription offering on Twitter. 

  1. Go to the profile of any creator you want to support

  2. Click the "Subscribe" button on their profile (you must be following them first)

  3. Read about what you get as a supporter

  4. Click "Subscribe" and accept the terms and complete your Subscription purchase with Twitter (this time, you will see a dollar amount for how much it costs each month to support them)

  5. Confirm your transaction

How do I Subscribe to someone’s exclusive content?

Find a creator you want to subscribe to on Twitter, and click the "Subscribe" button on their profile. 

Here's an example of the "Subscribe" button on Elon Musks Twitter profile. 

elon musk twitter profile

*Note: Remember every account or profile on Twitter does not have the Subscribe option. Only creators who are eligible, meet the requirements of the Twitter Subscriptions Creator Program, and are approved by Twitter will have the subscription functionality. 

Once you click the subscribe button, a new page will pop up that tells you everything you get when you subscribe to their account to support them. 

When you click the "Subscribe" button to Elon Musk's Twitter profile, you will immediately see what you get if you choose to support Elon on Twitter (this will pop up for any creator on Twitter who has the feature).

elon musk twitter subscription service

As you can see in the image above, if you want to subscribe to Elon Musk's exclusive Twitter content, then it will cost you $4.00 each month. 

Once you click to subscribe to a creator on Twitter, here is what you will see once you click "Subscribe" and your payment is processed. 

twitter subscriptions GaryLHenderson example

Then, here is what it looks like from the creators' standpoint when a new person pays to support them, and they get a new Twitter subscriber.

Here's an example of what the creator sees in their notifications tab on the Twitter app when they get a new Twitter subscriber. 

new twitter subscriber example peyton Henderson



Now, if you are a creator interested in making money, here is where to find the Twitter Subscriptions application, what you need to be eligible for the program, and other requirements.

Subscriptions Creator Program Eligibility and Requirements

Here it is coming straight from Twitter,

"In order for Twitter to make available and provide Subscriptions to access your account and for you to be eligible to be paid a share of revenue earned by Twitter for its sale of Subscriptions, you must be approved by Twitter to be part of the Program."

Beta Eligibility Requirements 

  • You are 18 years of age or older. 

  • You have a complete profile with an account name, a bio, a profile picture, and a header image.

  • You have a verified email address.

  • You have secured your account by enabling two-factor authentication. 

  • You do not have a history of repeatedly violating the Twitter user agreement or Twitter’s Content monetization standards.

  • You have not previously been removed as an advertiser on Twitter for violations of our Ads policies or as a publisher on Twitter for violations of our brand safety policies

  • Your profile does not feature the identity of another person, brand, or organization, nor does it use a fake identity that is intended to deceive others.  Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Subscriptions. 

  • Your account is not a state-affiliated media account

  • You have a Twitter account that has been active for 3 months or more. 

  • You maintain 500 active followers or more. 

  • You have posted 25 Tweets in the past 30 days.

Here is the link to the full legal document explaining the Subscriptions Creator Terms, and the full list of eligibility requirements for the Program can be found here

People globally who meet the eligibility requirements can apply to participate in the Subscriptions program.

Where To Find Twitter Subscriptions + How To Apply For Subscriptions

  1. Open the Twitter app

  2. Tap your pfp (profile picture) in the upper left

  3. Tap "Professional Tools"

  4. Then tap "Monetization"

  5. Tap to apply for Subscriptions and fill out the application or tap to see the status of your application once submitted.

The application process for signing up for Twitter Subscriptions is really easy and will only take a few minutes. 

Once you fill out and submit your application, you can view the status of your application anytime under the "Monetization/Twitter" tab in your settings. 

twitter subscriptions application statussubscriptions application status

How Much Money Can I Make With Subscriptions?

If you are a creator wanting to get paid on Twitter, you get to decide how much money you make with Twitter Subscriptions. 

When you apply for Twitter Subscriptions, this is the example they give you during the application process below. 


HubSpot Video



What is the difference between Twitter Super Follow and Subscriptions?

It seems Twitter has rebranded its "Super Follow" feature, which allowed creators to charge individual users to get access to additional content, to "Subscriptions."

You can even see in the image below that Twitter hasn't yet updated all of the web pages to the rebranded name.

When you click to copy Elon's username in the web browser when sharing out the link to Elon's Subscriber-only Tweets, you can clearly see it still says "".

what is the difference between Twitter super follows and subscriptions?

So far, it seems many creators are having success with the new "Subscriptions" feature. 

It's been rumored in many conversations on Twitter Spaces that Twitter follows many of the creators who have been accepted into the Subscriptions Creators Program, and if this is true, that means there are only a few thousand creators who have the "Subscriptions" functionality so far.

To learn more about Twitter Subscriptions, you can follow Twitter's @Subscriptions page here

Subscriptions on Twitter

What's interesting is Twitter shows you who any person Subscribes to on Twitter.

If you see the "Subscriptions" tab option on a user's Twitter profile, you can click it and see a complete list of every creator/account they are actively subscribed to.

For example, Elon Musk currently has 81 subscriptions he's actively subscribed to on Twitter.

It's important to note that the "Subscriptions" feature is only available and supported on a desktop, so you must use a computer to see this information. 

elon musk twitter subscriptions list

Below is a video of all the Twitter accounts Elon Musk is currently supporting and subscribed to.


HubSpot Video


Do you think who you’re subscribed to on Twitter could potentially drive influence or cause potential problems for brands, creators, politicians, and influencers?

It’s definitely an interesting thought for sure. 

Final Thoughts 

Twitter subscriptions are not overly complex.

The easiest way to succeed with Twitter subscriptions is to be yourself and have fun!

Happy Subscribing!

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