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What Is A Business Coach?

Posted by Gary Henderson on Dec 10, 2020 2:12:06 PM

Business leaders and professionals need constant coaching more than ever before.

As the business environment becomes more competitive, uncertain, and complex, leaders are increasingly turning to coaches to get the vision clarity and understanding of what to do next. 

The kind of coaching I am talking about is something that does more than influencing behaviors and judgment.

It is an essential part of any leaders learning process, helping them use knowledge and judgment in critical areas. 

You might be wondering this isn’t the description of what traditional coaches do today.

This blog post will define what a business coach is, what they do, and why you should work with them.

Let’s get started! 

What Is A Business Coach? 

We hear this question all the time.

Simply put, a business coach is an expert that helps entrepreneurs, influencers, and professionals achieve their goals more strategically.

They provide an outside perspective to help business leaders make decisions with more clarity and confidence.

They offer growth plans, business strategies, constructive feedback, and personalized advice to accelerate business growth and revenue. 

If the lack of vision, ambiguity, and uncertainty make it hard for you to move forward, you need tools, support, and guidance.

And this is what a business coach can provide you with.

They offer a mix of tools, expertise, industry knowledge to help you find the right path so that you take your organization from where it is right now to where you want it to be. 

So, if you think a business coach is just a speaker used to deliver motivational speeches, it’s time to broaden your definition.

Whether you’re an entrepreneur who got stuck in a rut and don't know what to do next or are in a profession dreaming of an incredible career, the right business coach will set you up for success. 

What Does A Business Coach Do?


What is business coaching


A business coach’s prime job is to guide entrepreneurs and professionals to amplify strengths and mitigate weaknesses.

You can grow as an individual when you accurately identify your strengths and weakness and then course-correct once correctly identified.

Getting out of the weeds is probably one of the most challenging things leaders have to do. 

A good business coach will focus on leadership growth while addressing things that are holding you back.

Let’s take a look at what a business coach can do:  

Identify Blind Spots 

When we get stuck in the weeds inside our businesses, it becomes tough to see the whole picture.

A good coach will put you in a position where you would see the blind spots and address them. 

For example, a coach can come up with many brief points about your business operations that you never thought of. 

Close Your Knowledge Gaps 

You don’t know what you don’t know.

You need someone to close your knowledge gaps and point out things that are otherwise difficult to find. 

Google knows a lot of stuff, but you can’t rely on it when it comes to navigating your way to business success. This is where you need a mentor to evaluate your current situation and improve it with their knowledge.

A coach is like an accountability partner that makes sure you’re learning, growing, and evolving. 

Many successful leaders attribute much of their success to what coaches or mentors have taught them. 

Unlock Self-Imposed Limitations 

These limitations act like shackles that hold you down and stop you from reaching your potential.

A business coach breaks those shackles and enables you to redefine what’s achievable. 

Entrepreneurs often build a cage around themselves that is entirely self-imposed. It leads them to say “no” when they should be saying “yes.”

A coach can equip you with tools and skills to better self-manage. 

Provide Unbiased Third-Party Insights 

One of the crucial jobs of a coach is to provide constructive criticism.

Your friends, family, colleagues, or business partners may be biased in their opinions and unable to identify your strengths and weaknesses. 

This is where help from a third-party can come in handy.

A business coach will understand your unique wants and needs and why you react the way you do in different circumstances.

When you hire a coach that have industry-specific experience, you’re likely to get insights that other people in your network wouldn’t be able to provide. 

Navigate Challenges 

If you’re struggling to navigate through challenges and increase revenue, coaching can be the best investment you can make in yourself.

A coach uses his/her insights and experience to help you achieve what you desire to accomplish in the future. The know the exact switch to flip on at the right moment. 

What You Can Expect From a Business Coach 

Before you work with a business coach, it’s essential to set clear expectations.

Ideally, you should expect the following from a coach: 

  • A clear picture of what is important and what isn’t helps you use the existing resources most efficiently. 

  • A result-oriented environment where decisions are taken based on fact-based analysis and insights. 

  • A system to measure performance and generate valuable feedback on what’s working and what’s not. 

  • Expert advice designed to help you gain valuable perspective.

For example, when we onboard a new coaching client we like to ask questions like the ones below:

  • What are your current goals? 
  • Are you on track to reach those goals?

  • Did you reach your previous goals? If you didn't reach them, why didn't you reach those goals?

  • How many hours a week would you like to work? 

  • How much money are you spending on advertising?
  • How do you work best? 

  • What are your big overarching goals? 

  • Who is your ideal audience

  • How are you reaching your ideal audience

  • What are you selling? 

  • How are you selling it? 

  • What type of content are you creating?

  • How much money are you currently making? 

  • How much money do you like to make? 

  • What are your social media and content marketing strategy? 

  • Are you running ads? 

If you are looking to hire a business coach, we start by doing a 2 hour intensive to learn everything about your business and life goals.

We do this to see if we are a good fit for each other and see if our team can help you reach your goals. We want this initial call to be all about you to learn where you are and where you aspire to go. 

It's not only you choosing a coach, the coach has to want to work with you too.

Why Hire a Business Coach?

While the core function of a leader is to build teams, a business coach helps develop leaders.

But the question still stands: Why hire a business coach anyway?

You must hire a coach if you realize any of these needs:

🚀 Need To Work On Growing Your Business Instead Of In It

If this is what you’re looking for, a career coach will show you how to delegate and only focus on the bigger picture.

t’s tempting to do everything, especially when you establish a startup or run a small business.

Too many business owners and entrepreneurs waste so much time on daily mundane tasks that don't make money and take up hours of our time.

Simply ridding those tasks will free up time that can be focused on actually growing and scaling your business.  

🦄 Have A Magical Skill But Need A Bigger Audience

There are so many talented coaches, business owners, and influencers out there who have a magical talent but don't know how to get their brand and message exposed to people on a large scale.

And it's a problem more now than ever, because businesses are having to learn how to attract new clients online since networking and travel is at an all time low. 

Maybe you might need more followers on social media or more people to buy your products and services. Whatever the skill you are in it for the long run and want to make a big impact in the world.

The right business coach can get you exposed to the right audiences for your business or brand. If you are already creating content, you can reach new audiences every day online.

Learn how to use social media advertising and get more views on your Facebook videos here. 

🎯 Need Help Reaching Goals And KPI’s

Understandably, you should be able to track anything, and everything related to your personal and professional growth, whether it’s time spent on social media or building relationships with clients. 

Do you know which KPI's you should be tracking for your business? Are you tracking them every day or week?

Is someone helping you stay on track and make the minor tweaks and changes to reach those goals?

💪 Need An Accountability Partner

Growing a business can be tricky, especially if you don’t have a vision and strategy to stay on track.

Many business owners get overwhelmed by the number of tasks they have to get done and need help delegating those tasks to team members or learn how to outsource them. 

As a result, they lose sight of their goals. A business coach will keep you on the right track so you don’t lose sight of where you want to go. He is exactly the kind of expert you need if you need someone to help you stick to the plan and make it work. 

📙Looking For New Skills And Strategies

In a rapidly evolving business environment, everybody needs to work on new skills and build knowledge.

This is the only way to survive and improve business performance.

Qualities like resilience in the face of challenges come when you work with the right business coach. 

👉 Need A Fresh Mindset

This is probably the most critical reason you should hire a mentor.

You need the right mindset to become a great leader. Mindset is like a mental lens that tells us what information we take in and navigate a given situation.

Simply put, it drives what we do and why.

For instance, two different leaders might deal with the same problem very differently.

One might see it as an opportunity to learn and develop; another might see it as a form of scarcity. 

⭐Related Post: How To Have An Abundance Mindset

Now I’ll point out five characteristics that differentiate leaders who evolve through mentoring: 

1. Self-Discipline 

Up to this point, you may have succeeded by saying yes to certain things.

But disciplining yourself to say no and focusing on what’s important is a vital part of becoming a sustainability leader.

You must invest in professional coaching if you want to master self-discipline and stay focused on goals. 

2. Willingness To Experiment 

Entrepreneurs or influencers continuously need to test new ideas to solve emerging challenges.

People who leverage coaching services are more open to experiments and risks.

When you try something new, you take risks. After all, ideas don’t work all the time. 

If you think there’s no need to explore new possibilities, your business won’t survive in the face of calamities. 

For example, leaders unwilling to experiment or innovate will find it challenging to go through a situation like Covid-19. You have to step up and try out new ideas. 

⭐Related Blog: 5 Ways To Use Social Media For Connection During Times Of Social Distancing

3. Are Comfortable With Being Uncomfortable 

Tolerance for discomfort is an essential quality of successful leaders. If you often feel like “I can’t stand it any longer”, you need to partner up with a great business coach. 

Successful coaching teaches us how to be proactive in accepting new ways of acting and perceiving.

People are likely to experience emotional blocks and fear about new realities when doing so.

To be successful, you must endure discomfort and realize the rewards of stepping outside your comfort zone. 

4. Understand How To Get Clear On Goals

Sometimes you have to go beyond what’s reasonable or logical. A strong coaching program teaches how to do so with ease. 

We know the behavior isn’t always rational.

Our actions are driven by our emotions like anger, fear, pride, etc.

One of the critical roles of a business or life coach is to help you gain a deeper understanding of your relationships and behaviors with not only yourself, but your clients.

Once you understand this, it will drive all other action down the road. 

5. Are Willing To Ask For Help

Running a business can be lonely. Therefore, asking for help is right for your business.

You must have someone to turn to with your questions. You need a support system to deal with challenges and obstacles.

A growth coach not only provides the necessary support but also motivates you to engage with other potential supporters. 

You develop faster when you make yourself vulnerable to others, including your peers or boss.

A coach expects you to listen with curiosity, ask for advice, share goals, and act on feedback through the coaching process. 

Who Needs A Business Coach?

Do you really need a business coach? 

Short answer?

Anybody struggling to reach higher can use some extra help.

Whether you’re an entrepreneur, influencer, author, marketer, or any other professional, you can reach out to a business coach and get that extra help you need to bring clarity and focus to your life.

If your job or passion requires leadership skills, a coach would be able to help you out. 

However, it’s essential to work with the right coach that has a clear and transparent methodology.

Don’t waste time working with a coach who cannot articulate their methods, what they do, or what you can expect. 

Before you even talk to a coach, ask yourself this question: what am I trying to change, improve, or solve? 

When you are looking for a business or life coach make sure to look for testimonials from their past clients. This is a trick to finding some of the top coaches in the world. 

Look for testimonials like this one from Jesse Eker



Do you need a business coach? Or Are you looking to become a life coach or business coach? 

In either case, we can help. 

Final Thoughts

Regardless of your position or goals, effective coaching will help you build a great degree of imagination and perseverance, combined with a concrete plan to turn an ill-defined idea or vision into something substantial and successful.

You’ll get the essential tools and resources you need to lead an organization and give it momentum. 

Some fifty years ago, no one realized the role executive coaching could play in business growth. Twenty years ago, only those who needed coaching were likely to be fired if something didn’t change.

Today, coaching has become an effective solution for ensuring business success.