Sometime back in the 90s, when webinars first got started, people were excited to use them because of how convenient it was to connect with anyone around the world in real-time.
Educators, business owners, and marketers have begun to utilize webinars for more than educational purposes. Today, they are being used to host employee trainings, build automated sales funnels, sell products, increase brand awareness, and so much more.
87% of businesses use webinars to help market their products, and 79% of the people surveyed admitted that a brand video (like a webinar) convinced them to purchase an app or piece of software.
Understanding the basics of a webinar and how it works will be beneficial to you regardless of what job title or interests you have.
In this blog, we will go over what a webinar is and how it works, and how webinars can be beneficial to your brand or business.
What Is A Webinar?
"Short for web-based seminar. A webinar is a live, virtual event that is executed online. It is an educational or instructive session that includes audio and visual communication between a host and attendees. "
A webinar gives people the ability to connect, build relationships, and learn from anyone, anywhere, anytime. Webinars are one of the best ways to expand your knowledge by learning directly from the experts you love.
If you're an expert yourself, hosting webinars can be a great way to help you connect and build long-lasting relationships with your audience.
Webinars offer interactive features that make it fun and easy for the host and participants to engage with each other and ask questions.
The presenter can show themselves speaking, switch to their computer screens for slideshows or demonstrations, and even invite participants from other locations to co-host the webinar with them.
You can also record your webinar and send the recording to anyone who couldn't attend live.
Webinar features will vary based on which webinar software or platform the video is being hosted from. Some of the common webinar features include:
- Support for multiple presenters
- Make any attendee a presenter
- Video file sharing
- Live chat for participants
- HD Screen sharing
- Prerecord video (or voice) options
- Conference options for participants to listen in live
- Chat filters to connect attendees and presenters with social media accounts
- Q&A tools, polls and feedback forms
- Live capture to save presentation or streaming capabilities
- Calendar scheduling and invites
If you are unsure which webinar software to chose, we will go over that in just a moment. First, let's go over the benefits of a webinar.
What Are The Benefits Of A Webinar?
It's been proven that the right webinar can be a gold mine for your business. They have been known to generate an influx of cash, boost brand awareness, help your new start-up take off, and over-all grow your business.
We are only going to focus on the benefits below for now because the benefits even a single sales webinar can bring are endless.
Webinars Build Your Email List & Boost Lead Generation
Here's an example.
When a person registers for a webinar, they have to provide some basic information, like name and email address. After they sign up, you can use that information to market content to them in the future, even if they don't attend your live event.
One of the main reasons for hosting a webinar presentation is to attract a number of attendees that you can build a relationship, provide valuable content, and nurture until they are ready to hear your sales pitch.
Check Out This Fun fact -- Email drives 57% of all webinar registrations.
So, the more people you can get to find you and get on your email list, the more opportunities you have to grow your business.
You can also use the information gathered from your webinar registration to create buyer personas. Creating these personas can lead to massive growth for you and your business.
Buyer personas help you learn:
- The most ideal person or buyer for your business
- The type of content they are interested in
- Buyer demographics
- Buyer behaviors and patterns
- What social media channels your audience use
- Where your target audience is active
Even if you never run a webinar, anyone who is an influencer or owns a business should create buyer personas and map out their behaviors, which can make all of the difference to your business, especially when you start showing the right message to the right person, at the right time (R3MAT Method).
Pro tip: If you aim to make long-lasting B2B relationships, the middle (consideration) stage of the funnel should be your primary focus.
Webinars Build Trust & Relationships
Hosting a webinar is a great way to attract new people to your business and a great way to build stronger relationships with the people who already like and follow you.
A webinar gives you the opportunity to show your quirky personality and character with people who you know are already interested in you or whatever your webinar is about.
An easy way to boost engagement and build relationships during your webinar is to include a Q&A session at the end. This not only lets your attendees ask questions about the content you just shared, but it also helps you learn what to do better next time.
Here are some other reasons you should host a webinar:
- Help establish you or your brand as a trustworthy, authoritative figure in your industry.
- You build brand awareness and your personal brand.
- If you record the webinar, you can recycle it into smaller pieces of micro-content to give your audience later for FREE.
- Every new person is a new contact on your email list.
- Have more opportunities to diminish doubt about your brand, business, or product.
- You can create FOMO.
- Can be used for team building and trainings.
How To Be Successful With Webinars
We have helped generate over 50 million dollars for our clients by running webinars, and we have found that the most successful webinars have this factor:
The most successful webinars in the industry give people an emotional experience so powerful that all the people attending that webinar has be a part of that experience.
They create an emotional transformation so great their audience feels like they can't live without it.
One of the most successful strategies marketers use and drivers for any great webinars success it creates some type of FOMO - if you don't know fear of missing out.
If you can make someone feel like they are missing out on the greatest idea ever or give them one hell of a transformation then you have a pretty good shot at creating a great webinar.
Now that you know the secret sauce to running a successful webinar, I want you to remember that anyone who hosts a webinar needs to know how to determine if their webinar was successful.
Before you do that, you have to define what is successful to you and your business - and that will decide what a great webinar is.
If you need help, you can start by asking:
Why are you hosting your webinar?
What is the main goal of the webinar?
Your goal could be to sell out your product, become an authoritative figure in your niche, or to simply increase your brand awareness.
Once you’ve defined what success is for you and figured out the goal of your webinar, you can then pick the right metrics to help you evaluate the performance of your webinar.
We suggest starting with the metrics below to help measure the success of your webinar.
- Chat Engagement & Interactions
- Performance Ratings
- Number Of Actions Taken By Attendees
Do You Need Webinar Software?
If you plan to run webinars regularly, you will need to find a webinar software that works best for you and your business. There are many free and paid softwares out there. Here's one we use and trust:
EasyWebinar combines the power of a full suite marketing platform with the impact of face-to-face interaction so you can connect with customers, automate engagement and optimize every campaign.
To Sum It Up
Webinars allow people in every industry and niche to share their innovative ideas with the rest of the world.
It may take more than one try, but as long as you stay true to yourself, create powerful experiences and transformations that people want to be a part of then you will profit and have success.
Now, go share your innovative ideas and products with your people!
If you need more help with your webinar or personal branding strategy book a call with us below.
Or join our Facebook Group if you want to learn more about your customers and ideal audience: Click Here to join the #R3MAT Facebook Group