If you decide to use social media to expand your digital footprint, you can use plenty of tools like the one above to find your ideal people and then put your message in front of them.
For example, you can run social media ads to a specific audience based on their characteristics and demographics such as age, income, gender, interests, behavior, and so on.
Digital marketing enables you to identify your buyer persona and improve your strategy over time to ensure you are talking to the right people.
2. Have Global Reach
You create a profile on Linkedin and all of a sudden you become a part of a global network with over 722 million people.
If you build a website for your business, you create an online platform for a global audience.
Isn’t it amazing to see how digital marketing expands your reach and lets you connect with your audience all around the world?
Most importantly, digital marketing is cost-effective. You don’t have to spend thousands of dollars unless you want t.
3. Build Lasting Relationships
⭐Related Blog Post: What Is Mindshare? How To Stay Top Of Mind With Important People
Another great benefit of digital marketing is that it gives you plenty of opportunities to connect and build relationships with your audience.
You can share your content and then respond to whatever your audience has to say about your business. Social media alone, for instance, is a great way to engage your people and start two-way communication.
Platforms like Instagram, Facebook, and Twitter are not just to promote your business.
Let me give you a quick stat:
76% of consumers are likely to buy from a brand they feel connected to.
When you focus on building customer relationships, it directly impacts your bottom line. In other words, your audience will increase their spending with your business if they feel connected to your brand.
4. Grow Your Personal Brand
A personal brand is how you present yourself both online and offline. Long ago before the advent of the internet, only celebrities or big companies had personal brands.
Only those popular actors, athletes, and musicians got all the attention.
A small entrepreneur or influencer couldn’t think of building a personal brand 20 years ago.
But hey, things have changed rather dramatically.
You can be a thought leader if you are willing to put in the required time and effort.
Thousands of ordinary people are using digital tools to attract countless people to their social media profiles and websites.
Just look at TikTok, as an example.
What Type Of Digital Content Should I Create For My Business?
Many people ask this question because they don’t know much about their audience and their needs.
To understand what type of digital content would be ideal for your business, first understand your buyer’s journey and the type of customers or clients you have.
Your content strategy must be aligned with the buyer’s journey to engage your prospects with the right message.
Let me make it simple!
A buyer goes through a journey or steps before buying a product. That journey can look different depending on your business model or products.
However, the basics remain the same: people realize a problem, consider different solutions, make a decision, and then evaluate their decision based on the outcome. We call them four stages of the buyer’s journey:
Awareness: Your prospects realize a problem and start searching to better understand it.
Interest: They have defined their problems and are looking for available solutions.
Decision: They find a few solutions and are ready to choose one of them.
Action: They finally choose one.
The real challenge is to deliver relevant content to your prospects that are in the four different stages of the buyer’s journey - you want to meet each one of their pain points and needs.
The content needs of a prospect at the awareness stage are different from that of those at the decision stage.
The type of content you should be creating depends on where your prospects are in the buyer’s journey. At the awareness stage, your audience needs to identify and better understand their problems.
So, you should be creating blog posts or any form of educational content. Likewise, at the decision stage, you can come up with more brand-specific content.
But there is no hard and fast rule as to what type of content you need to create for each stage of the buyer’s journey. Your goal is to move your prospects from one step in the sales funnel to another.
Also, you need specific dedicated content for each customer’s avatar to meet them where they are. In short, all of your online and offline content must speak to your audience in a way they understand.
Check Out The Popular Forms Of Digital Content:
This could be anything from youtube videos to Facebook Live.
While you can use video content to serve your audience at any stage of the buyer’s journey, it would be ideal if you use them at the interest stage when people have to evaluate different solutions.
Here's a simple and easy example of a Facebook Live we created for our entrepreneur community. When you create your Facebook Live you can make any style of video you want, but make sure you optimize for these key things:
A strong title that grabs attention
A clear message
Clear audio and video
A calm background with nice lighting
Show your personality and make it YOU
Engage with your audience and make them feel included
Blog posts can deliver great results when your prospects are at the awareness stage where they need to define their issues more precisely.
If you take a look at our blog, we usually focus on defining problems and basic digital marketing questions our audience might have. Just like this blog you are reading right now: it addresses one basic question.
Creating a webinar is another effective way to move your prospects down the sales funnel and make them buy your products.
It’s an event you hold exclusively on the internet to engage your online audience.
As webinar is a detailed and more interactive form of content, it gives you a chance to earn the trust of your people before asking them to buy or sign up for your services.
⭐ Related Post: Are Webinars Dead? Do Webinars Still Work?
Social Media Content
There are hundreds of social media platforms that encourage different content formats.
For example, Instagram is more about visuals, images, and videos.
Choose the right social media platforms for your business and then create unique content for each platform. But there are some must-have platforms no matter the nature of your business; for instance, Facebook and Linkedin.
💥💥PRO TIP: If you haven't checked out the new social media app Clubhouse I highly recommend you add this platform to your marketing strategy.
Within a couple of weeks (seriously like 14 days) of being on Clubhouse this happened:
Closed a book deal in 17 days with Hay House on Clubhouse that will be published early this year.
Gained over 20,000 followers on CH.
Closed over $250,000 in sales.
Grew my Instagram following by over 10 thousand followers in a few days.
Gained an extremely loyal following like I have never seen in the industry (which is over 20 years).
Built relationships and worked deals with some of the biggest influencers and names in the industry.
- Got booked to speak on incredible stages with insanely brilliant people.
Infographics are quite helpful when the objective is to deliver complex information in a way that is easy to understand. They improve your chance of being found via social media.
What your existing clients or customers say about your business can make all the difference. So, it would be a good idea to display what you have achieved for your clients so far or how your products have added value to your customers’ lives.
Testimonials are effective when your prospects are at the decision stage. Especially video testimonials, they are some of the most powerful testimonials a business or brand can showcase.
Check out this video testimonial we got from Jesse Eker:
Showing case studies on your website can be a valuable form of content for those who are ready to make a purchase.
When you really want to influence your audience purchase decision, nothing can be more helpful than well-written case studies and testimonials.
How To Do Digital Marketing
An online marketing campaign has so many moving parts that must work together. Before you get your marketing campaigns up and running, do some homework.
If you are not sure where to start, here is what you need to do:
1. Define Your Goals And Roles
What do you really want to achieve? Do you want to increase brand awareness? Want more followers or conversions? Or want to be at the top of Google searches?
It’s critical to answer this question especially if you are just getting started with digital marketing.
You can achieve endless goals when it comes to digital marketing. But it’s important to decide your main goal. This will help you identify the right marketing channel.
For example, if you want to increase brand awareness, you might want to reach new audiences via social media.
Every online marketing campaign you create should have a goal. For instance, when you run a Facebook ad campaign, you should have a clear picture of your goals.
2. Identify Your Target Audience
Your digital marketing success largely depends on how good you are at identifying your target audience.
Not everybody on the internet can be your ideal customer. So, be sure to identify the right people that are likely to be interested in your business.
Let me share some proven methods to identify your target audience:
Study your existing customers or clients to evaluate their characteristics.
Create a customer avatar and collect demographic data on your target audience.
Send out customer surveys to learn more about your customers.
Create relevant content and see who likes to interact with it.
Research your competitors and their target audience.
Use a marketing positioning map to identify gaps in the market.
Think of people who would be most motivated to respond to your CTAs.
- Use tracking pixels.
CUSTOMER AVATAR WORKSHEET
Download this FREE worksheet that will help you identify the perfect customer avatar for your business.
3. Set A Budget
How much are you willing to spend on digital marketing? Set a budget and determine what type of digital marketing tactics you afford to implement.
If you want to focus on inbound marketing tactics like SEO or social media, you need to set a budget covering all the content creation and management expenses. Similarly, if you are looking to run paid ads, you need to know how much you are going to spend on content creation, ads, and other expenses.
Also, do not hire someone to run your Facebook ads if you do not have any knowledge about how Facebook ads work - that is a sure way to get taken advantage of.
Always have a base knowlegde of something before you hire for any job.
4. Perform Keyword Research
Digital marketing is all about reaching the right audience with the right message.
You can’t achieve this goal unless you perform keyword research. So, identify your targeted keyword if you want to optimize your content for SEO. That’s one of the ways to improve your search engine visibility.
You want to create one piece of content per keyword or keyword phrase or essentially one piece of content per problem or solution.
🚀🚀 PRO TIP: Don’t forget to consider long-tail keywords to improve your online visibility.
The good news is that you can do keyword research on Google for free. Google Keyword Planner is a great tool to research and discover new keywords.
Ahrefs is another amazing keyword research tool that enables you to find thousands of keywords in seconds.
5. Create A Piece Of Content
It all starts from a piece of content. To test your digital marketing talent, create a piece of content and show it to your audience. It could be anything you are comfortable with.
See how your audience responds to your content.
If you think the response is not up to your expectations, try something else.
6. Run Digital Advertising
Digital advertising is essential to business growth in the current business environment.
When it becomes difficult to reach the right people or get yourself heard on the internet, that’s where you must consider running marketing campaigns such as Facebook ads, Google ads, and lookalike audiences.
That’s the way to reach your new audiences fast.
For example, creating lookalike audiences on Facebook is a simple technique to find people who are just like your existing customers or followers.
7. Track And Measure Results
Once you have created and implemented a digital marketing strategy, be sure to measure your performance.
Test and track every aspect of your online marketing campaign from website ranking to Facebook ad conversion.
Again, unlike traditional marketing means, digital marketing makes it easier for you to generate accurate data on your performance.
For example, Google Analytics is a free tool that allows you to generate in-depth details about the visitors to your website.
Digital marketing demands consistency and perseverance. Most businesses create a website or social media profiles and then forget about them.
You have to be consistent in creating great content and posting it online. If you want to have a healthy social media presence, for example, you must keep your audience engaged with consistent content.
Consistency ensures your brand has a clear, recognizable identity and you are able to meet the expectations of your people.
How Do I Get Started With Digital Marketing?
I can understand how difficult it could be to develop and implement an effective digital marketing strategy, especially when you have to take care of other aspects of your business.
You can’t be an SEO or social media expert in no time. Even if you know a lot about digital marketing, it’s probably hard for you to get started.
But that doesn’t mean you should discard the idea of having a strong online presence. We are happy to help build your personal brand if you are ready to get started.
Of course, it would be foolish to miss out on the opportunities on the web. Eventually, every entrepreneur, marketer, coach, and influencer will have to master online marketing.
That’s the only way to move forward in an excessively competitive environment.
To fuel your business growth, take digital marketing as an opportunity to offer your audience what they are interested in. They don’t like to be sold; they like to be helped and entertained.